Advertising on Xiaomi Ads Platform: Overview and Step-by-Step Campaign Launch

Advertising on Xiaomi Ads Platform: Overview and Step-by-Step Campaign Launch

Xiaomi Ads is an advertising platform embedded into the ecosystem of Xiaomi devices, including smartphones and tablets, which together account for over 500+ million active gadgets. It supports ad placements in Xiaomi products like GetApps, Mi Video, Mi Browser, Mi Music, and others. Through this platform, webmasters gain access to a unique audience, predominantly in the Asian market.

In this article, we will explore the features of advertising on Xiaomi Ads, explain how to gain access to the platform, and provide a step-by-step guide to launching your campaigns.

Key Features of the Xiaomi Ads Network

Xiaomi Ads is an excellent platform for arbitrage specialists, especially those working with verticals like e-commerce, mobile apps, and CPA offers targeting the Asian market. The platform combines extensive reach, built-in advertising channels within Xiaomi devices, and advanced targeting tools, making it a promising choice for promoting via in-App and native formats.

Specifically:

• Exclusive Traffic. Xiaomi Ads provides unique access to its ecosystem, including smartphones, tablets, smart TVs, and IoT devices. This enables you to reach an audience that is difficult to find on other platforms. Ads are integrated into Xiaomi's system apps, such as Mi Browser, Weather, Security, and others, ensuring natural interaction with users.
• Global Reach and Focus on Asian Markets. Xiaomi Ads reaches users in over 100 countries, with particular popularity in Asia. If you are targeting GEOs like India, China, or Southeast Asia, this network offers access to a huge user base for whom the Xiaomi ecosystem is the primary environment.

• Personalization. The platform offers advanced targeting tools that leverage device data, such as app launch frequency, search history, and even behavioral data like content preferences. This allows for displaying highly relevant ads, boosting conversions.

• Native and Embedded Formats. Advertising on Xiaomi Ads is seamlessly integrated into the device interface, making it less intrusive for users and increasing engagement. For example, ads can appear in pre-installed apps, on the lock screen, or within the system's recommendation feed.

☝️ In other words, with Xiaomi Ads, you can test new verticals and reach fresh audiences, especially in regions where the Xiaomi ecosystem dominates. Now, let’s discuss how to gain access to this platform.

How to Gain Access to Xiaomi Ads Network

Gaining access to Xiaomi Ads can be slightly more challenging than with other popular advertising platforms, especially if you're an independent arbitrage specialist. Xiaomi Ads is more focused on working with large brands and agencies, but this does not mean that entry is impossible.

Let’s explore the main ways to get access:

• Direct Registration via Xiaomi Ads. You can apply for access to the advertising platform on the official website. The process includes registration, providing business details, and campaign goals. After submitting the application, a representative from Xiaomi Ads will contact you to discuss the terms of cooperation. However, like with other large networks, this process may involve waiting and verifying your advertising activity.

• Programs for Large Advertisers. If you're working with substantial budgets, Xiaomi Ads offers specific terms of cooperation. These campaigns are designed for international promotion, taking into account the scale and specifics of your business. This is a good option for large arbitrage teams or brands planning to enter Asian markets.
• Mediators via Affiliate Programs (PP). Some affiliate programs (PP) may provide access to advertising on the Xiaomi Ads platform to promote their offers. This is convenient if you're working with a specific PP and want to minimize the time spent setting up your account.
• Working via Agency Accounts. Some official partners and services, like RentAcc.Agency, provide access to ready-made Xiaomi Ads accounts. This is an ideal option for quickly launching campaigns without delving into complex technical setups. These companies offer a full range of services, from providing accounts to assisting with campaign setup and optimization. This method is especially useful for testing the platform or working with verticals that require flexibility and fast launches.

If you’re a large advertiser or agency, direct cooperation with Xiaomi will be the best option. For smaller teams and solo arbitrage specialists, agency accounts or working through intermediaries may be more suitable. It all depends on your goals, budget, and the amount of traffic you plan to attract.

How to Launch a Campaign in Xiaomi Ads

To gain access to Xiaomi Ads, activate the RentAcc.Agency bot, tell them which traffic source interests you, then register on the official Mi Ads website and provide the account ID to your manager. They will share the agency account with you, which you will see in your Admin Center.

Click on your agency account to enter the dashboard, where you’ll find your summary statistics. You can filter by dates, metrics, daily/weekly spends, etc. Now, click on the "Manage Ads" tab.

After verifying your account, you can begin creating your campaign. Since this is an Asian platform, the process may be slightly different from what you're used to. On the homepage of the dashboard, select "Create Plan." You will then be asked to choose your campaign objective:

• Reaching — for app installs or other outcomes.

• Branding — for increasing brand awareness.

  Next, choose the goal:

• App Download — attracting new users.
• H5 Distribution — promoting websites.
• Remarketing — re-engaging users who have already installed your app.

Now, set the parameters for the ad group. Choose the product you are promoting, such as an app from Google Play or the Xiaomi App Store (GetApps). If you're promoting a GP app, the name should be entered as shown in the screenshot.

Next, the system will offer three categories of targeting based on the user’s current app installation status:

• Not installed currently: Ads are shown to users who do not currently have your app installed. Suitable for attracting new users or users who uninstalled the app.
• Not installed within 90 days: Target users who have not installed the app in the past 90 days. Useful for remarketing and re-engaging inactive users.
• Never been installed: Targets users who have never installed your app. Ideal for attracting completely new users.

Next, Mi Ads will offer two placement options:

• Preferred Placement — automatic selection of high-quality positions.
• Custom Placement — manual selection of formats (banners, interstitials, videos, push notifications, etc.).

You can then set up standard targeting: country, language, interests, device model, OS version, carrier, exclusions (add audiences you don't want to show ads to).

Finally, set up the ad schedule. Specify a daily or total budget, and also the time zone.

And finally, we decide on the bid to start with. You can choose one of three bid types and set the bid in USD:

• oCPC (Optimized Cost Per Click): The system automatically optimizes clicks to attract the most relevant users within the specified budget. This is useful for campaigns aimed at increasing installs or conversions.
• CPC (Cost Per Click): You pay for each click on your ad. This is suitable for campaigns where driving traffic to your website or app page is important.
• CPA (Cost Per Action): You pay only for a specific action (e.g., app install or conversion). This is effective for campaigns with specific KPIs, such as installs or registrations.

Now, add the ad materials, including images, text, or videos (depending on the format). The system may automatically combine the uploaded elements to create optimized creatives for your target audience.

Attach a link to the landing page or deeplink to direct users to the desired page. Ensure everything works correctly and, if necessary, add tracking links for impression tracking via third-party analytics systems. Afterward, submit the campaign for moderation.

Ad campaigns undergo a manual review within one business day. You can check the campaign status on the ad management page. If the ad is rejected, the system will indicate the reason. Once the ad is approved, it will be automatically launched. On the main dashboard, you can track key metrics: impressions, clicks, spend, and conversions.

For data analysis, use the "Data Analysis" section, where you can track the campaign's performance across various parameters:

• Impressions, clicks, spend, and conversions.
• Geography, device types, and audience interests.

If you notice certain placements are ineffective, you can disable them manually. This will help optimize the budget and improve results.

Conclusion

Advertising on the Xiaomi Ads platform provides access to a unique audience and placements that are seamlessly integrated into the brand’s products, making it an excellent source of in-App traffic. If you want to test the source and avoid complications, use agency accounts from RentAcc.Agency. A ready-made account, 24/7 support, and setup assistance will allow you to quickly launch and focus on results. You can gain access through our Telegram bot.