Bigo

Bigo Ads – Overview, Agency Accounts, Arbitrage, Ad Launch, Pixel

Bigo Ads is becoming increasingly popular among arbitrage specialists and marketers. The platform focuses on mobile traffic and allows working with a wide range of verticals in regions such as Southeast Asia, the Middle East, and Russia. In this article, we’ll explore the key features of the platform, ad formats, and how to set up ads and access agency accounts.

Advertising on Bigo Ads

First, it's important to note that Bigo is an advertising platform developed by Bigo Technology, and it is not related to the social network BigoLive. The platform covers traffic from two popular applications:

• Likee — a social network and competitor to TikTok, focused on creating and watching short videos.
• Imo — a messaging app with video calls and chat functionality.

These apps have an audience in over 150 countries, but key users are concentrated in the regions mentioned above.

The network features flexible moderation, making it appealing for arbitrage specialists working with verticals such as gambling, nutraceuticals, and info-products. However, despite claiming 400 million monthly users, the quality of traffic can vary, and its effectiveness depends on the selected offer and the approach to ad setup.

Placements and Ad Formats in Bigo Ads

Bigo Ads offers a wide variety of ad formats that can be adapted to different goals and audiences. Let’s start with Likee:

• SuperView — full-screen 9:16 video, up to 1 minute long with music. This format is ideal for campaigns focused on promoting new products or special offers.
• Brand Takeover — full-screen image or video displayed when the app is opened. Maximum visibility with a duration of up to 6 seconds.
• In-Feed Ad — in-feed ads integrated into the "Popular" and "Recommended" sections. Auto-play and landing page buttons provide high engagement.
• Hashtag Challenge — a format that encourages users to create content on a given theme, working as brand PR.
• Branded Effect — creation of branded effects, such as filters or stickers, that users can apply in their videos.

You can see how these formats appear for users on the official Bigo Ads website.

Formats in Imo:

• Chat List — ads integrated into the user's chat list, making them highly native.
• Story Stream — ads in story format that appear between user-generated content.
• End Call — video ads that appear after a call ends. This unique format on Imo grabs attention effectively.
• Top Banner — banner on the app’s homepage.
• Brand Takeover — full-screen image displayed as the first screen on Imo, guaranteeing maximum visibility.
• Story Feed — full-screen ads that appear after viewing stories.

These formats allow for diverse campaign setups and provide opportunities to test different approaches for engaging with users.

What to Promote with Bigo Ads

Bigo Ads works well for various verticals. Here are a few areas that perform well:

• Gambling. Soft moderation allows the promotion of legal gambling brands.
• Nutraceuticals. Health and beauty products resonate with the platform’s audience.
• Info-Products. Courses, educational materials, and entertainment services.
• E-commerce. Mass-market products with attractive prices.

When selecting offers, it's important to consider geography. The primary audience for Bigo Ads is located in countries with affordable traffic, such as India, Pakistan, Egypt, and Indonesia.

Registering an Advertising Account

To work with Bigo Ads, registration is required, but there's a catch. If you decide to register directly through the official website, you will need to provide company details, including legal information. For many webmasters, this is not ideal. So, it's better to take a different route.

For most arbitrage specialists, working through agency accounts is more convenient. These accounts provide access to the platform without the need for complex procedures.

Bigo Ads Agency Accounts

Working through agency accounts, in addition to offering easy access to the platform, also opens up additional opportunities:

• Flexible moderation. Increased trust from the platform and the ability to work with any verticals.
• Simplified management. Instant access to accounts, expanded tools, and easy balance top-ups.
• Access to unique GEOs. The possibility of working with a broader list of countries.
• 24/7 support. Prompt issue resolution — guaranteed refunds in case of account blockages and a convenient Telegram bot for managing accounts.

You can access agency accounts by registering on the RentAcc.Agency website and submitting a request via the agency’s Telegram bot. After a brief conversation with the manager to clarify all the details, the access will be sent to your email, and you can start working immediately.

Conclusion

To wrap up, we’ll share the results of our traffic quality research on Bigo Ads, which we published on our Telegram. Based on the analysis, the highest quality GEOs with the lowest bot traffic were the USA, Brazil, Russia, and Japan. We also prepared recommendations on verticals that work most effectively in these countries — details can be found via the link. We hope this information will serve as a useful guide when choosing a traffic source and offer.