Moloco

Advertising on Moloco Ads: What is the Platform and How to Get Started

Moloco DSP Ads is an extremely interesting traffic source that offers mobile app promotion using machine learning. Thanks to cloud technologies and support for programmatic in-app advertising, the platform allows efficient campaign setup and high-quality traffic acquisition. In this article, we’ll thoroughly explore what Moloco is, how to launch an advertising campaign, and share recommendations for working with this network.

What is Moloco DSP Ads

Moloco DSP Ads is a cloud-based advertising platform specializing in in-app traffic. It is perfect for arbitrage specialists working with mobile apps, gambling, and other verticals, thanks to minimal moderation restrictions and a large audience.

Key Features of Moloco DSP Ads:

• Unique Traffic. The network partners with major platforms like Applovin, IronSource, Mintegral, Unity, and Vungle, giving access to their audiences. This allows advertisers to work with traffic that is often unavailable directly.
• Machine Learning for Optimization. The platform processes 600 billion requests daily and up to 8 million predictions per second — a strong feature that allows for high targeting precision and increased ROI.
• Wide Audience Reach. Moloco reaches over 6.7 billion users worldwide. The geography includes 190 countries, and access to 3 million apps makes the platform one of the largest in the market.
• Affordable Traffic Prices. You can set up installs in Tier-1 countries at a cost of up to $3.85 per install.

Despite the complex interface for beginners, the platform offers extensive functionality for experienced advertisers, ensures high traffic quality, and provides many tools for working with in-app advertising.

Step-by-Step Guide to Traffic Setup

To work with Moloco Ads, an agency account is required. The easiest way to gain access is by using RentAcc.Agency services. Links will be provided at the end of the article. We also recommend reading the detailed guide on setting up an advertising campaign via this link. If you are an experienced webmaster, below is the general principle for setting up an ad campaign.

Once logged into the account, follow these steps:

• Go to the "Overview" section and click on "Create Campaigns." Choose the platform (e.g., Android), find your app on Google Play, copy its URL, and paste it into the relevant field. Also, enter the MMP tracker, app bundle, and specify the category (e.g., "Video & Computer Games," which is perfect for gambling).
• After adding the app, you can create the ad campaign. Click on "Create Campaign" and set the goal (e.g., "Installs").
• Set the targeting by country. Specify the budget and the schedule for ad display.
• Add the tracking link and upload your creatives.

Before launching, ensure that the tracker settings are correct. Feel free to contact a RentAcc Agency manager for assistance. After the campaign starts, turn off placements with low ROI to minimize costs. For iOS apps, enable Probabilistic Modeling to increase traffic volume.

Recommendations for Working with Moloco Ads

When setting up an ad campaign, we recommend following these principles:

• Geography and Segmentation. It’s best to choose one GEO for testing so that the algorithms can learn faster. Campaigns with multiple countries are suited for scaling.
• Using Agency Accounts. Working through RentAcc.Agency simplifies the registration process and allows you to focus on launching campaigns.
• Adapting to Platform Specifics. Moloco works best with Android apps. Bids are lower here than on iOS, and competition is less intense.
• Targeting and Creatives. Pay attention to the preferences of the audience in different countries. Bright, dynamic videos tend to show higher conversion rates.

Conclusion

Moloco DSP Ads is a powerful platform for promoting mobile apps. With its global reach, use of machine learning technologies, and affordable prices, it is an excellent choice for arbitrage specialists. If you want to start working with this platform, we recommend renting Moloco agency accounts from RentAcc.Agency. This will simplify setup, speed up campaign launches, and give you access to unique traffic.

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