Kwai

How to Get Started with KWAI Ads: Registration and Campaign Setup

In this section, you'll find all the necessary information for working with KWAI Ads—another popular advertising platform that we provide access to for our partners. In this article, you'll learn why we chose this traffic source for collaboration, what makes it appealing to arbitrage specialists and digital marketers, and how to get access to the advertiser's dashboard and launch a campaign in KWAI Ads.

What is KWAI Ads and What Are the Platform’s Features

KWAI Ads is an advertising platform based on the app of the same name, which competes with TikTok. The platform has been experiencing rapid growth in popularity. For example, in February 2024, its audience was 84 million users, and by December of the same year, it had already reached 253 million.

KWAI users spend an average of about two hours per day on the app. The main audience is located in countries such as Brazil, Indonesia, Egypt, UAE, Peru, Turkey, Colombia, and Argentina. The platform is particularly popular with young people aged 18-30, which makes it especially attractive for promoting products and services targeted at this demographic.

The platform supports a wide range of advertising verticals, including gambling and adult content, thanks to lenient moderation. Around 37% of referral traffic comes from "Adult" category sites, which should be considered when selecting suitable offers.

What Traffic to Direct to KWAI Ads

This information is based on test traffic runs by our managers and the statistics we’ve received from official KWAI representatives. The advertising network works well with many verticals, such as:

• Gambling. A great option for scaling in Tier-2 and Tier-3 countries. For example, Brazil, with its 60 million users, Indonesia, Pakistan, and Egypt have shown good results. However, it’s important to note some restrictions: in Brazil, only official SIGAP products can be launched using licensed domains.
• Games. Creatives featuring gamification and simple mechanics often resonate well with users.
• E-commerce. Mass-demand products also achieve good conversion rates.
• Nutra and Info Products. Attractive offers related to health and self-improvement show high ROI.

The lenient moderation, the ability to work with WebView apps in certain countries, and flexible targeting options make KWAI Ads an interesting platform for testing unconventional approaches.

How to Start Working with KWAI Ads

To start working with KWAI Ads, you need to register with RentAcc Agency and get an agency account, as direct access to the advertising network is not available. Here's the step-by-step process:

• Register on the RentAcc Agency website and launch the Telegram bot. Provide the key parameters of your work: goals, budget, and preferred GEOs.
• After your application is approved, a manager will provide you with an account. Simply share your email address to have your account connected to the platform.
• Log into the system with the provided credentials. You’ll have access to all the tools: setting targeting, choosing ad formats (videos or carousels), uploading creatives, and analytics.

Using the agency's Telegram bot, you’ll be able to monitor expenses, balance, and get quick answers to your questions.

How to Launch a Campaign in KWAI Ads

We have a separate detailed article on this topic, which you can check out via the link. However, if you have sufficient experience, here's a "roadmap" to help you understand how this traffic source works. Here’s what you need to do:

• Log into your agency account and create a Pixel. Go to the "Assets" section, select "Web Events," and create a pixel. Place its code on your landing page and the "Thank You" page. Specify the event URL (e.g., thank-you). Use the "Test Events" section to test the setup. Scan the QR code to make sure the pixel is active (e.g., using the KWAI Pixel Helper extension).
• Go to the "Campaigns" section and select "Create." Define the campaign goal (e.g., "Conversions"). Note: For optimal results, the pixel should be active, and the Consideration campaign should be running to gather data before switching to Conversions.
• Set up targeting. Choose the GEO, audience, and ad formats. Upload videos or carousels with vibrant and dynamic scenes, tailored to the preferences of your target audience.

After passing moderation, the campaign will go live. Continuously monitor the results through the dashboard and optimize the settings for maximum effectiveness.

Conclusion

KWAI Ads is a promising tool for arbitrage specialists and digital marketers, reminiscent of the golden days of TikTok. Its broad audience, lenient moderation, and growing popularity make it an excellent choice for driving traffic. Simply register with RentAcc Agency and submit your application via the Telegram bot to get started.