Bigo Ads is an advertising network that has long attracted the attention of both professional marketers and arbitrageurs focused on mobile traffic in the growing markets of Southeast Asia and the Middle East. In this article, we will look at what this traffic source is, what kind of placements and moderation problems there are, and how they are solved using agent cabinets.
What is the Bigo Ads advertising network?
Bigo Ads has been talked about in arbitration chat rooms for more than 4 years, but there are few high-profile cases on this traffic source on the network. This is due to the specifics of the platform. Bigo Technology, which owns the site, sends traffic from two of its applications, Likee and Imo.
Likee is essentially an analog of TikTok, whereas Imo is a messenger designed for chats and video calls. And so it turned out that the audience of these applications is scattered across 150+ GEO, but, in truth, the main concentration of users falls on the regions of the Middle East, Southeast and South Asia, as well as Russia.
☝️ At the same time, Bigo Ads has a flexible approach to moderation, which means that it is possible to promote a wide range of goods and services, including gambling, interior, information products and other areas.
In total, by running traffic in Bigo Ads, you can count on access to 400 million monthly users. Such data is available online, but it is difficult to say how reliable it is.:
In addition, here you will find a variety of placements and ad formats, each of which allows you to effectively reach your target audience in its own way.
Placements and Ad Formats in Bigo Ads
Bigo Ads offers a wide range of placement options and ad formats. There are really many! For example, in Likee, the following interaction options are available:
- SuperView: This is a full-screen vertical video, lasting between 10 and 60 seconds, with sound automatically enabled. The platform recommends this format for generating buzz around significant events such as new product launches, holiday promotions, or discount campaigns.
- Brand Takeover: This format appears first when opening the app, ensuring maximum visibility for brands. The ad includes an image or video up to 6 seconds long, displayed in full-screen (with an option to skip).
- In-Feed Ad: This format consists of a full-screen video embedded in the "Popular" and "Recommended" feeds. The video lasts between 5 and 30 seconds, plays with sound automatically, and includes buttons to direct users to the landing page.
- Hashtag Challenge: Encourages users to create content on a specific theme, increasing brand engagement and recognition. This format fosters deep interaction with users, helping the brand gain popularity and stay top of mind.
- Branded Effect: Likee offers various stickers, makeup, and other visual effects, allowing users to create high-quality videos, amplifying the brand’s creative reach. This is a story format for user-generated content traffic.
The Imo app offers even more formats:
- Chat List Ad: This native format allows you to organically insert ads between chats in the user’s list. Engaging visual content in the form of images or short videos allows for seamless ad integration into the user’s regular messaging interface.
- Story Stream Ad: This format leverages the popular story feature, where users share events and moments. Ads appear while users are viewing stories, catching the attention of the audience interested in visually rich content.
- End Call Ad: One of the unique formats in Imo is a video ad that appears immediately after a call ends. This is a strategically advantageous placement, as users are still engaged with the app but not distracted by ongoing tasks.
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