Moloco as a Facebook Alternative for Gambling: From Bans to Recovery

Moloco as a Facebook Alternative for Gambling: From Bans to Recovery

Running gambling ads on Facebook is always risky: strict moderation, sudden account bans, and impression limits can instantly kill even the most stable funnel. When your main traffic source starts throttling an offer, it’s critical to find a fast alternative to avoid losing volume. One such option is the DSP platform Moloco, which works with in-app traffic and is more tolerant of complex verticals.

When Facebook Cuts Traffic: A Working Solution via Moloco

The typical scenario looks like this: campaigns deliver steady results, then algorithms limit impressions, some accounts get banned, and lead costs spike.

Before:

• Offer: mobile casino
• CPI — $1.8, more than 1,200 installs per day
• In three days, traffic dropped by almost 50%, CPI increased to $3.1

What was done:

• Moved the budget to Moloco
• Launched campaigns via large SSPs using in-app inventory
• Adapted creatives for mobile format and tested five video ads

Results:

• After 4 days, CPI dropped to $2.0
• Install volume returned to initial levels
• 70% of traffic came from GEOs where Facebook had delivery issues

Moloco helped quickly recover volumes and regain control over acquisition cost.
When you have a traffic transfer strategy prepared in advance, such situations stop being crises — and turn into opportunities to strengthen positions on alternative platforms.

Pros and Cons of Switching to Moloco

Affiliate teams report that DSP platforms like Moloco can quickly take over traffic when Facebook throttles your offer. But the transition has its strengths and challenges.

Pros:

• Softer moderation and more loyalty toward gambling verticals
• Access to large in-app inventory via top SSPs
• Fast campaign launches and flexible budgets
• Automated bid and budget optimization
• Ability to scale without strict limits

Cons:

• Harder to predict results at the start compared to Facebook
• Requires adapting creatives and landers to in-app formats
• Fewer interest-based targeting tools than in FB

How to Transfer Audiences the Right Way

To avoid losses during a transition from Facebook to Moloco, follow a step-by-step process:

• Segment Facebook audiences. Focus on segments with the best CR and LTV — these should be transferred first.
• Adapt creatives for in-app. Vertical videos, carousels, and banners tailored for mobile apps perform best.
• Start with a small test budget. Launch with 10–20% of your Facebook volume to test audience response and algorithm performance.
• Scale gradually. If metrics are stable, gradually increase the budget and duplicate successful funnels.
• Optimize for key actions. In gambling, deposits matter more than clicks or signups — set your conversion goals accordingly.

Conclusion

In gambling, traffic drops due to Facebook bans are common. Moloco helps recover volumes fast and maintain acceptable CPLs. If you prepare in-app creatives ahead of time, segment strong audiences, and follow a step-by-step strategy, the transition can be smooth and painless.

Sometimes, switching traffic sources even unlocks new opportunities — lower competition, different GEOs, and fresh funnels that didn’t perform well on Facebook.

Try Moloco with a ready-made agency account from RentAcc