Moloco DSP provides buyers with comfortable conditions: high-quality traffic, stable conversions, no headaches from bans, and very friendly moderation. The platform itself is clean and predictable — but results still depend on how you run your tests.
To get the most out of your budget, tests need to be systematic: a clear goal and understanding of what exactly you’re testing. Only then can you gather reliable data and scale campaigns without unnecessary losses.
Pre-launch testing
Before starting, it’s important to set the right framework — this saves money and speeds up optimization. Here’s what to do:
- Campaign goal. In gambling and betting, the campaign goal is predefined — deposits. Testing installs or registrations in these verticals doesn’t make sense: the algorithm won’t train on the right users, and scaling will be poor.
- Budget. Too small an amount won’t provide meaningful statistics, while too large leads to unnecessary losses. In our experience, Tier-1 costs $2,000-$3,000, Tier-2 costs up to $2,500, and Tier-3 costs up to $2,000, but the efficiency for Tier-3 countries in Moloco is low.
- Campaign structure. Add several apps at once, since conversions depend on them. For each app — 1 campaign with 1 ad set. Within the ad set: either 1 creative group with multiple creatives, or several creative groups with 1 creative each. Mixing everything together makes it hard to understand what works. At the same time, different creative groups allow testing different approaches.
What to test first
Tests on Moloco should be targeted. The main focus is creatives, as conversions depend on them. Change not only visuals but also offers, headlines, and CTAs. One successful creative can drastically lower CPI.
Video creatives with custom End Cards adapted to the creative and app design perform best. Playables and video+playable combinations also work consistently.
Give the algorithm a day or two to learn, then start optimizing creatives: turn off poorly converting ones. You can run up to 50% of a deposit on one creative. Rarely, a single deposit price is tested per creative, but this is uncommon.
Don’t forget audiences and ad formats. Compare broad targeting, lookalikes, and interests. Moloco sometimes performs better on broad audiences than on very narrow ones. Test different formats — video, banners, native — to see which helps the algorithm train the campaign most effectively.
How to Optimize Spending
Once tests are running, a buyer’s job isn’t just to watch the numbers — it’s to manage the budget so money isn’t wasted. In Moloco, this is done by controlling apps, campaign structure, and timely stops.
Watch how each app performs. If an app converts poorly, it’s better to stop it immediately. Sometimes the opposite happens: a campaign starts well but conversion drops over time. In this case, you can recreate the campaign in the same app and use the same creatives. If results don’t improve, it makes sense to test new creatives.
It’s important to split tests correctly. Different creative approaches can be tested in separate creative groups within a single campaign — this preserves structure while making it clear what drives results. The key is not to mix everything together, otherwise analysis gets lost quickly.
Monitor trends and evaluate the start carefully. If a campaign is initially in the red and shows no signs of improvement, it’s better to stop it. Sometimes CPI is high at launch but normalizes after a day or two — here it’s important to focus on the trend and not keep losing campaigns for too long.
Good budget management reduces test costs and helps you reach profitable setups faster without unnecessary losses.
Mistakes That Burn Budget
In Moloco, money is wasted when the combination of offer + app + creative doesn’t work. A weak app fails to retain users, a weak offer doesn’t convert, and repetitive creatives don’t catch attention. To avoid this:
- Pick offers suited to your GEO and target audience
- Test apps for stability and usability
- Create creatives that clearly show the offer’s value and match Moloco’s formats
Conclusion
Moloco DSP offers many opportunities for affiliate marketers, but efficiency directly depends on how tests are set up and run. A chaotic approach quickly burns your budget without producing results.
The right strategy is simple: define your goal, allocate a sufficient budget, test key elements, and carefully monitor trends.
For convenient and safe campaign management, you can use Moloco agency accounts on the RentAcc platform. It offers unique features: instant bot notifications, Moloco auto-rules, campaign auto-stop on app ban, and overdraft capabilities.
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