If you're working Moloco traffic, you already know the platform delivers solid reach and quickly identifies relevant audiences. The real challenge begins when you try to scale a campaign — it's easy to disrupt the algorithm and cause CPI to spike. To maintain performance while increasing volume, you need to move gradually and understand how Moloco reacts to changes.
Moloco: An AI-Powered Advertising Platform
How Moloco's Learning Algorithms Work
A new campaign goes through a learning phase, during which the system gathers data about the target audience, tests bids and creatives. This process involves 8–10 machine learning models that:
- predict conversion probability,
- calculate optimal CPM,
- detect fraudulent traffic,
- estimate user LTV.
To stabilize a campaign within a few days, ensure that:
- you give the system enough time to gather data without changing budget or targeting;
- you avoid sudden edits to creatives or goals to preserve optimization;
- you double-check your tracker and postback setup — inaccurate event data will lead to poor model training.
How to Scale Budget the Right Way
If the spending limit is increased by more than 30% at once, the algorithms will reset the learning phase, causing the campaign to temporarily lose stability — the system will start collecting data from scratch, and performance will drop.
To avoid that:
- Only scale after the learning phase is complete and you've recorded 50–100 target events in the past 7 days.
- Scale during periods of stable or improving metrics.
Built-In Budget Optimization Tools
Moloco offers automation tools to help scale more efficiently:
Average Daily Budget Optimizer
You set a target daily average, and the system redistributes budget across the week. Some days may see 50% higher spend, but weekly total remains within your cap.
📈 Moloco reports up to 10% higher performance with this method compared to fixed daily budgets.
Weekly Budget Optimizer
Optimizes spend by hour and day of the week using historical campaign data.
🛍 In e-commerce campaigns, this approach has achieved ROAS increases of up to 29%.
How Creatives Behave at Scale
Even high-performing creatives can lose impact — conversion rates can drop by 30–40% within a few weeks. The main reason: fatigue due to repeated impressions. After 4–7 views, user attention plummets.
How to Handle It:
- Refresh creatives every 7–10 days.
- Test new creatives on small budgets before scaling.
- Alternate formats: video, carousel, static banners — this helps extend the campaign lifespan and reduces fatigue.
When to Pause or Clone a Campaign
Moloco performs better when you proactively pause or clone instead of forcing underperforming campaigns to scale.
When to Pause:
- A week or two after learning phase, if conversions are low and CPA is rising.
- Edits to budget, targeting, or creatives haven’t restored performance.
- You're getting impressions, but installs or signups are almost zero.
When to Clone:
- A creative + audience combo is working, and you want to scale to new GEOs.
- You need to increase volume, but want to avoid disrupting current optimization.
- You want to safely test new settings without touching your top campaign.
Conclusion
One of Moloco’s advantages is that scaling doesn’t always reset learning — the algorithm can adapt incrementally. Plus, with a fast 3–5 day learning period, you can safely test clones and scaling strategies more frequently.
📌 Scaling in source Moloco is a strategy, not just “raise budget”. Do it right — and your ROI won’t drop.
Want to run campaigns with working accounts and support for trackers, budgets, and creatives? Register at RentAcc and get access to your account with support from our team.
Share this post
