Account warming is a crucial step in affiliate marketing. Without it, your ad account will quickly get banned, and your campaign won’t even reach profitability. Facebook and Google Ads have the strictest checks, but TikTok and Instagram are not far behind either.
In this article, we will explain what account warming is, why it’s necessary, and how to do it properly. We’ll cover the basic requirements, warming methods, and explore an alternative to farming.
What is Account Warming in Arbitrage?
Account warming is the process of simulating natural activity before launching ads. It helps avoid bans, budget restrictions, and increases the platform's trust in the account.
Ad system algorithms analyze the behavior of the account, websites visited, interaction with content, and login frequency. If an account is created and immediately starts running ads, it looks suspicious. Warming reduces the risk of blocks by creating the illusion of a real user.
Warming methods depend on the platform but generally look like this:
- Profile completion: Uploading a photo, adding contact information, interests, and education.
- Regular activity: Likes, follows, comments on posts or videos.
- Website visits: Visiting sites related to the theme of future ads.
- Launch: Gradual ad campaign launches with a minimal budget.
A warmed account lasts longer, has fewer restrictions, and shows better results on ad metrics.
How to Warm Up an Account on Facebook
Facebook is one of the strictest platforms for affiliate marketers. Without warming, your ad account will quickly be flagged for review or even banned. Here are the warming steps:
Account creation: It's better to use high-quality farm accounts or old personal profiles. Be sure to add a photo, fill out profile information, and join various groups.
Activity: Likes, reposts, comments, and adding friends. At least 7-10 days of activity before launching ads.
Payment setup: Connect a card that hasn’t been used in other accounts. Ideally, use a virtual card dedicated to the specific account. Cards can be obtained here.
Launch test ads: Create a campaign with a minimal daily budget of $5-$10 on a white offer page. Avoid aggressive creatives.
Gradual budget increase: If the test campaign runs smoothly, you can gradually increase the budget.
Avoid using bad VPNs, abrupt IP changes, and logging in from suspicious devices. Avoid mass liking, reposting, and commenting, as this may result in a ban or budget freeze.
How to Warm Up an Instagram Account
Instagram operates on the same system as Facebook, so the account behavior algorithms are similar. If you launch ads right after creating the account, there’s a risk of getting banned. Here are the warming steps, which are very similar to Facebook’s:
- Account creation: Use a clean account or an old one with activity history. Complete your profile: avatar, description, and links.
- Organic activity: Standard actions include following, liking, commenting, and posting stories. Ideally, 5-7 days of live interaction with content.
- Posting: 2-3 posts with proper descriptions and hashtags. If you don’t feel like writing, use ChatGPT, but avoid spamming.
- Connecting Facebook Ads Manager: The account should be linked to a verified ad account.
- Launch trial ads: Promote a regular post or story with a minimal budget.
The main rule: avoid sudden actions. Instagram, like Facebook, tracks any anomalies and may freeze the ad account if it suspects arbitrage.
How to Warm Up an Account on Google Ads
Google Ads uses complex algorithms to detect suspicious accounts. If you immediately launch ads on gray or black offers, the account will quickly undergo a review or get banned. Warming reduces these risks. Here’s how:
Account creation: It’s best to use a new Google account with a linked phone number and email. If the account is new, it’s better to use Google services like YouTube, email, and search for a few days before launching ads.
Payment setup: Google is cautious about virtual cards. It’s better to use real bank cards linked to the account or use virtual cards from trusted services.
First campaigns: Always run ads on white offers, for example, home goods websites without aggressive offers. Set the daily budget to a minimum of $5-$10.
Consistent activity: The account should show normal user activity. It’s important not to change IP addresses, use VPNs, or log in from multiple devices.
Gradual scaling: If the first campaigns run smoothly, you can increase the budget and launch new test combinations.
Google may not only check the ad account but also the account history. If it looks suspicious, the chance of a ban increases significantly.
How to Warm Up an Account on TikTok
TikTok is actively combating affiliate marketers, so running ads without warming is risky. If the algorithms detect unnatural activity, the account will quickly be moderated or banned. Here are the warming steps:
- Account creation: Use a clean profile with unique data: name, photo, description. Also, link an email and phone number.
- Activity: The same set of actions: likes, comments, scrolling through the feed. 5-7 days of moderate activity is enough.
- Launch first ads: For warming, choose a legal offer, like a product without any gray area. The budget should be minimal at $5-$10 daily.
- Scaling: If there are no issues, gradually increase budgets and test new combinations.
TikTok also closely analyzes new ad accounts, so be careful with IP changes and sudden large budget launches.
Can You Buy a Warmed Account for Facebook and Other Platforms?
Account warming isn’t just about likes and views. You need to consider behavioral factors, payment history, and technical details. Even with perfect warming, the account can get banned due to suspicious algorithms.
An alternative option is renting pre-warmed accounts. This is more convenient than buying farmed accounts, which can be banned at any moment. For example, the service RentAcc provides access to stable, pre-warmed advertising accounts with a clean history, transparent stats, and centralized management. Unlike farmed accounts, they’ve already passed checks, have payment activity, and are less likely to get banned. Here are some additional benefits of rented accounts over farmed ones:
- Stability: Farmed accounts often get banned, while rented ones have more trust and last longer.
- Time-saving: Rented accounts don’t need warming; they’re ready for immediate use, unlike farmed ones.
- Replacement guarantee: If an account gets banned, the service replaces it, and any funds in the banned account are refunded or transferred to another account.
Renting accounts is especially useful for those working with large traffic volumes and who don’t want to waste time on warming.
Conclusion
Account warming is an essential stage for a successful ad campaign launch on Facebook, TikTok, Google Ads, Instagram, and even VK. Without it, there’s a high chance of budget freezing or account banning. Each ad algorithm analyzes the behavior of a new account, and abrupt actions raise suspicions. Proper warming helps build trust with the system and work with the right audience without unnecessary risks.
If you warm up accounts manually, you need to consider many factors: organic activity, payment history, and gradual budget increases. This requires time and experience. An alternative option is using rented accounts, where all the preparation steps have already been completed. This reduces risks and allows you to launch ads immediately without issues.
The choice depends on the affiliate marketer's strategy: if full control is essential, it's worth farming and warming accounts manually. If the goal is quick launches and stability, renting accounts might be a more effective solution.
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