Advertising on the Moloco DSP Ads Platform: Overview and Step-by-Step Campaign Launch

Moloco DSP Ads is a powerful advertising platform designed for promoting mobile apps. It combines cutting-edge machine learning technology with global reach to help advertisers achieve their goals. In this article, we'll take a detailed look at the features of this network, provide a step-by-step guide on launching an advertising campaign, and explain how to access it and set up your advertising account.

Key Features of the Moloco DSP Ads Network

Moloco DSP Ads is an in-app network and a unique tool for traffic arbitrage specialists, especially those working with gambling app promotions. This platform makes moderation easier and offers a user base comparable to Facebook. But let's go over everything in detail.

This cloud-based platform combines scalability, powerful machine learning algorithms, and access to exclusive advertising spaces, making it an ideal choice for the in-app segment. To be more specific:

• Access to Unique Traffic: Moloco Ads provides access to traffic from both its own sources and major in-app partners like Applovin, IronSource, Vungle, and Unity. This allows arbitrage specialists to work with platforms that are hard or impossible to find directly. For example, access to IronSource via Moloco opens rare opportunities for scaling.
• Efficiency through Machine Learning: The platform processes about 600 billion bid requests daily, executing up to 8 million predictions per second. This enables advertisers to achieve accurate targeting and maximize ROI.

• Wide Reach and Audience Quality: Moloco DSP boasts over 6.7 billion users, comparable to Facebook. The platform also offers high-quality traffic at competitive prices, as demonstrated by successful case studies in the iGaming vertical.
• Global Reach: Moloco operates in 190 countries and provides access to more than 3 million apps. This enables arbitrage specialists to test various GEOs, including tier-1 countries, where installs can cost up to $3.85. We discussed the results of a small traffic test in this source in a previous article.

• User-Friendliness: While the interface may seem complex for beginners, the features offered by Moloco more than compensate for this. Below, we’ll provide a brief guide to help you navigate the platform.

☝️ *In summary: With Moloco DSP Ads, you can attract high-quality users, reduce install costs, and achieve the best results possible with in-app traffic (despite the fact that this ad format has its own nuances regarding user engagement with ads).*

How to Get Access to the Moloco DSP Ads Network

However, gaining access to this source isn't as easy as creating an Ads Manager account on Facebook. In a sense, Moloco DSP Ads can be considered a closed-type ad network. Let’s take a look at your options:

• Affiliate Programs: Some affiliate programs may offer access to Moloco accounts for their affiliates, with the condition that they only work with their own offers.
• Test Campaigns via Other DSPs: Moloco resells traffic from partners like Applovin or Unity. You can test some features of Moloco via their ecosystems to assess traffic quality.
• Agencies and Sellers: If you don’t want to spend time setting things up yourself, you can take advantage of agency accounts that offer access to Moloco DSP. Specialized services like RentAcc.Agency often provide ready-to-use accounts and support.

The choice of method depends on your scale and budget. Direct cooperation is better suited for large advertisers with a legal entity, while agency accounts are easier for 99% of arbitrage specialists and webmasters to start with.

How to Launch an Advertising Campaign in Moloco DSP Ads

Since not every arbitrage specialist has worked with agency accounts before, let’s first explain how to gain access to them. On RentAcc.Agency's website, click the button leading to the Telegram bot. You can also use the quick link.

Leave a request in the bot, and a manager will contact you to clarify the details, offer recommendations, and prepare your Moloco DSP account. You’ll receive an email with a link to log into the advertising account, where you can set your own password and fully manage your account.

Through this bot, you'll also receive notifications about your balance, 2FA, and other important updates. Inside the personal account, you'll be able to manage your accounts. No unnecessary and endless Telegram chats required.

After following the link in the email and setting your account password, you will enter the Moloco Ads agency account and can start launching campaigns immediately.

Before launching an advertising campaign in Moloco DSP, you need to add your app to the system. This process includes several steps. First, go to the "Overview" section. This shows the current structure of your account. Click the "Create" button to start adding the app.

Now, select the platform where your app is located, in this case, Android and Google Play. Find your app, copy its URL from the browser’s address bar, and return to Moloco DSP. Paste the copied link into the appropriate field. The system will automatically process the data, load the app icon, and display its name. Click on your app in the list to confirm the addition.

In the popup window, specify the MMP (Mobile Measurement Partner) tracker — the analytics system that tracks user actions (such as AppsFlyer, Adjust, or Branch) — and the app’s bundle. For Android, this is a lettered value (e.g., com.example.app), and for iOS, it's a numeric value found in the link after "id=".

☝️ For gambling apps, select the "Video & Computer Games (IAB9-30)" category. This will increase the chances of the app appearing in relevant placements.

Creating an Advertising Campaign. After successfully adding your app, you can move on to campaign setup. Click "Create Campaign."

Specify the campaign goal, for example, to collect installs. Later, you can switch to optimizing for CPA or ROAS to attract a more relevant audience. You’ll also be prompted to narrow down targeting by devices/gadgets and choose your bidding control type:

• "Budget" (recommended setting): The system tries to spend the entire specified budget and acquire as many installs as possible. This is ideal if your goal is maximum traffic.
• "Target Consumer Price Index": Here, you set the cost per install, and the system automatically adjusts bids to meet this value. This is useful if it’s important to stick to a specific cost per conversion.

Targeting Setup by GEO and Campaign Structure. Depending on the target audience (countries) in Moloco DSP, you can create:

• One campaign – Multiple countries. You create a single campaign that targets multiple countries. In this case, you cannot set parameters separately for each country; the settings will be the same for all GEOs. This option is suitable for simple tasks where differences in the audience do not need to be considered.
• Multiple campaigns – Multiple countries. Separate campaigns are created for each GEO or group of countries. You can set each campaign individually, including budget, targeting, creatives, and bids. This mode is convenient for optimizing ads for different geographies.
• One campaign for each GEO. The campaign targets only one specific country. Pros: complete accuracy and control. This is the best option for testing specific countries or working with GEOs that require a special approach.

For algorithm training, it is recommended to select only one country. This will reduce costs and speed up the optimization process.

Next, set the Title and Description, set the budget, ad schedule (pay attention to the time zone), and insert/set up the tracking link.

If you are unsure about configuring the tracker or bundle, contact your account manager or technical support for assistance. Once done, finalize the setup by adding creatives and submit for moderation.

Afterward, in the Assets section, manually disable placements with expensive installs or low conversion rates. This feature helps optimize costs. When working with iOS, enable the Probabilistic Modeling option, otherwise, the traffic volume may significantly decrease. Also, keep in mind that Android apps show better results on Moloco DSP: lower bids and less competition, which allows for installs at just $2–5.

Conclusion

Moloco DSP is an advertising platform with a powerful AI algorithm that offers optimization for installs, target actions, and ROAS. Its audience is comparable to the scale of Facebook and Google, making it one of the best solutions for promoting Android apps, including in the gambling sector. Using Moloco DSP agency accounts from RentAcc.Agency simplifies the setup process, helps with moderation approval, and allows you to launch even complex ad campaigns with high profit potential.

👉 You can gain access and learn all the details through your account manager.