๐ Moloco DSP โ May 2025 Recap
May has come to an end, and weโve prepared a comprehensive report on Moloco DSP for you: what worked, which GEOs performed best, which creatives delivered top results, and how pricing and conversion trends shifted. If youโre looking for a stable traffic source with predictable metricsโthis post is for you.
๐ Top GEOs โ Best CPI in May
Throughout May, we tracked performance across different countries and observed a clear trend: European GEOs continue to lead in traffic quality and stability. The following regions stood out: ๐ฑ Android: +๐ต๐ฑ Poland โ $2.03 โ $2.11 +๐ฎ๐น Italy โ $2.53 +๐ฉ๐ช Germany โ $3.18 +๐ธ๐ช Sweden โ $3.11
๐ iOS: +๐ฉ๐ฐ Denmark โ $4.73 +๐ต๐น Portugal โ $4.14 +๐ซ๐ท France โ $5.21 ๐ Poland is particularly impressive, maintaining a CPI around $2 for the second consecutive weekโan excellent benchmark for a Tier-2 GEO.
๐ Key Metrics
For three major GEOs, weโve compiled core metrics reflecting user behavior from install to deposit:
| GEO | CPI ($) | CPR ($) | CPD ($) | Install โ Reg | Reg โ Dep |
|---|---|---|---|---|---|
| ๐ธ๐ช Sweden | 3.57 | 8.99 | 76.01 | 39.73% | 11.82% |
| ๐ซ๐ท France | 5.21 | 9.87 | 99.98 | 52.77% | 9.88% |
| ๐ต๐น Portugal | 8.11 | 14.92 | 63.70 | 54.35% | 23.43% |
๐ Key Takeaways:
+Portugal has the best registration-to-deposit conversion (23.43%), despite a relatively high CPI.
+Sweden remains stable in install costs but shows lower engagement.
+France is balancedโsolid funnel metrics but slightly higher entry costs.
This confirms that install cost isnโt everything. Tracking the full funnel to deposits and understanding user value is critical.
๐ง Creative Trends & Strategies
May was dominated by simple, engaging visuals that captured attention instantly:
๐ Whatโs working:
+Plinko-style โ Bright, intuitive interfaces with gamification elements. (For higher-quality traffic, consider apps themed around Joker, Zeus, Bonanza, etc.)
+Video creatives โ Deliver the highest IPM and engagement depth.
+Native visuals โ Clean designs with a strong hook in the first 3 seconds.
๐ Creatives are the first thing users see. If they donโt work, nothing else willโso always test different variations.
๐งฉ How to Run Moloco Campaigns
If youโre new to Moloco or scaling for stable volume, follow these 2025 best practices: 1) Set in-app event campaign goals โ This helps the algorithm optimize for the desired action. (For new apps, this option unlocks after collecting 1,000 unique advertising IDs.) 2) Optimize continuously โ Monitor install-to-registration rates, test creatives and offers, and scale what works.
๐ฎ Successful tactics: +Gamification in videos (bonus animations, spinning wheels, etc.). +GEO-localized creatives.
๐ค Platform Updates โ Improved Convenience
RentAcc keeps enhancing the experience: +Auto-tracking for new apps โ Once added, apps are monitored automatically. +Instant approval notifications โ No more manual status checks or support tickets. If you need a stable in-app traffic source with volume, Moloco should be on your listโand Mayโs results prove it.
๐ฉ Get started with Moloco: @rentacc_bot Our managers will assist with account setup, tracking, and campaign launches. Start the month with the right traffic source.
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