📊 Moloco DSP – May 2025 Recap
May has come to an end, and we’ve prepared a comprehensive report on Moloco DSP for you: what worked, which GEOs performed best, which creatives delivered top results, and how pricing and conversion trends shifted. If you’re looking for a stable traffic source with predictable metrics—this post is for you.
🌍 Top GEOs – Best CPI in May
Throughout May, we tracked performance across different countries and observed a clear trend: European GEOs continue to lead in traffic quality and stability. The following regions stood out: 📱 Android: +🇵🇱 Poland — $2.03 → $2.11 +🇮🇹 Italy — $2.53 +🇩🇪 Germany — $3.18 +🇸🇪 Sweden — $3.11
🍏 iOS: +🇩🇰 Denmark — $4.73 +🇵🇹 Portugal — $4.14 +🇫🇷 France — $5.21 👉 Poland is particularly impressive, maintaining a CPI around $2 for the second consecutive week—an excellent benchmark for a Tier-2 GEO.
📈 Key Metrics
For three major GEOs, we’ve compiled core metrics reflecting user behavior from install to deposit: | GEO | CPI ($) | CPR ($) | CPD ($) | Install → Reg | Reg → Dep | |:--------------------|----------:|------------:|------------:|-------------------:|----------------:| | 🇸🇪 Sweden | 3.57 | 8.99 | 76.01 | 39.73% | 11.82% | | 🇫🇷 France | 5.21 | 9.87 | 99.98 | 52.77% | 9.88% | | 🇵🇹 Portugal | 8.11 | 14.92 | 63.70 | 54.35% | 23.43% |
🔍 Key Takeaways:
+Portugal has the best registration-to-deposit conversion (23.43%), despite a relatively high CPI.
+Sweden remains stable in install costs but shows lower engagement.
+France is balanced—solid funnel metrics but slightly higher entry costs.
This confirms that install cost isn’t everything. Tracking the full funnel to deposits and understanding user value is critical.
🧠 Creative Trends & Strategies
May was dominated by simple, engaging visuals that captured attention instantly:
📌 What’s working:
+Plinko-style – Bright, intuitive interfaces with gamification elements. (For higher-quality traffic, consider apps themed around Joker, Zeus, Bonanza, etc.)
+Video creatives – Deliver the highest IPM and engagement depth.
+Native visuals – Clean designs with a strong hook in the first 3 seconds.
👁 Creatives are the first thing users see. If they don’t work, nothing else will—so always test different variations.
🧩 How to Run Moloco Campaigns
If you’re new to Moloco or scaling for stable volume, follow these 2025 best practices: 1) Set in-app event campaign goals – This helps the algorithm optimize for the desired action. (For new apps, this option unlocks after collecting 1,000 unique advertising IDs.) 2) Optimize continuously – Monitor install-to-registration rates, test creatives and offers, and scale what works.
🎮 Successful tactics: +Gamification in videos (bonus animations, spinning wheels, etc.). +GEO-localized creatives.
🤖 Platform Updates – Improved Convenience
RentAcc keeps enhancing the experience: +Auto-tracking for new apps – Once added, apps are monitored automatically. +Instant approval notifications – No more manual status checks or support tickets. If you need a stable in-app traffic source with volume, Moloco should be on your list—and May’s results prove it.
📩 Get started with Moloco: @rentacc_bot Our managers will assist with account setup, tracking, and campaign launches. Start the month with the right traffic source.
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