Freezing the budget in Facebook Ads is a common problem faced by webmasters. This happens due to suspicious activity, setting errors, or platform rule violations. As a result, advertising campaigns are halted, and the funds are frozen in the account.
In this article, we will discuss the main reasons for budget freezing, how to avoid them, and the action plan if your budget has already been blocked.
Main Causes of Budget Freezing
Facebook Ads automatically analyzes advertising accounts and campaigns to detect suspicious activity. If the system detects violations or questionable actions, the budget will be temporarily frozen. Here are the main reasons:
Violation of Facebook Advertising Rules. Facebook Ads strictly monitors content. Prohibited topics, clickbait, audience manipulation, or aggressive offers lead directly to account blocking. Even if the creative is "borderline," but the system considers it manipulative, the budget might get banned.
Unverified Payment Methods. Facebook Ads does not like sudden changes in the account. Suspicious transactions, a change of card, or an influx of money greater than usual into the ad account can lead to freezing. This is especially true if the payment is coming from an unknown BIN code or a country that was not previously used.
No Warm-up for the Ad Account. Sudden influxes of funds without account history look suspicious to the algorithms. If the account is "empty" and the advertising campaign starts with a large budget, Facebook Ads will temporarily stop the spending. To avoid this, the ad account must be gradually warmed up, mimicking natural activity.
Suspicious Changes in Campaigns. Sudden changes in the budget, frequent shifts in creatives, audiences, or offers may look like an attempt to bypass the algorithms. This is especially true for new accounts without trust. Facebook Ads will perceive this as an attempt to bypass the filters and stop the budget.
Low-Quality Proxies and VPNs. Facebook Ads tracks IP addresses and geolocations. If an account logs in from different countries in a short period, it raises suspicion. Do not use cheap proxies, public VPNs, or frequently change IPs.
User Complaints. If users frequently hide the ad, complain, or leave negative feedback, Facebook may deem the campaign undesirable and stop it.
To avoid freezing, follow advertising rules, use reliable payment methods, warm up the account, and avoid sudden changes.
How to Avoid Budget Freezing
To work consistently on Facebook and avoid budget freezing, you need to properly prepare the ad account and follow platform guidelines, similar to launching ads on TikTok. Here’s how to avoid a block:
Warm up the Ad Account. A new account should not be immediately overloaded with large budgets and aggressive ads. To minimize the risk of freezing, warm up the account gradually by:
- Setting up the account, filling in all the information, and linking a reliable payment method.
- Launching a simple white-hat campaign with a minimal budget of $5 per day.
- Working from a single IP address and not switching between devices.
- Gradually increasing the budget without sudden jumps.
Campaign Setup. If you suddenly change creatives, audience, or budget, you risk a freeze. The optimal approach is:
- Gradually test ads instead of uploading everything at once.
- Do not increase the budget by several times in one day.
- Check the creatives before launching to ensure compliance with the rules.
Safe Payment Methods. One common reason for freezing is payment issues. If Facebook detects suspicious payments, the account might be temporarily blocked. To avoid this, don’t change payment methods unnecessarily, and fund the account with small amounts, especially at the beginning. Also, it's advisable to use cards that have previously worked in Ads.
Use Reliable Proxies. If the account is accessed from different locations, Facebook might consider this as a hack attempt. A safe connection strategy:
- Use mobile or residential proxies, not cheap VPNs.
- Work from one device and a stable IP.
- If access from a different IP is needed, do so gradually, without sudden switches.
Monitor User Reactions. Since Facebook algorithms analyze user behavior, which may lead to freezing the budget, keep an eye on:
- CTR and engagement.
- Avoid clickbait headlines.
- Check traffic quality and avoid overly aggressive offers.
To keep the ad working steadily, the account must appear natural. Warming up the ad account, gradual campaign setup, reliable payments, and proper proxies will help avoid budget freezing.
What to Do If the Budget is Already Frozen
If Facebook Ads has blocked your budget, you need to quickly determine the cause and resolve the issue. There are only a few options: either unfreeze the account or prepare to work with a new one.
Check Notifications. Facebook almost always explains the reason for the freeze. Check the "Account Quality" tab in Ads Manager, notifications on your email, and within the ad account, along with the possibility of filing an appeal. Sometimes fixing errors is enough to get the account back.
Analyze the Account. Investigate what might have caused the freeze:
- Rejected Ads. If the campaign violated the rules, fix or remove it.
- Payments. Ensure that payments were processed without issues.
- Content. Check if there are any prohibited topics such as adult content, crypto, etc.
Contact Support. If there’s no clear reason for the freeze, submit a request to support:
- Go to the Facebook Ads Help Center.
- Select "Payment Issues" or "Ad Account Blocked."
- Submit your request and describe the situation in detail.
Usually, a response arrives within 24-48 hours, but in some cases, the process may take longer.
Resolve Payment Issues. If the issue is related to payments, try:
- Adding a new payment method.
- Verifying the card or wallet. Facebook may require additional verification.
- Recharging the balance — the freeze may be due to an unsuccessful charge.
If support doesn’t resolve the issue, you may need to create a new advertising account and start over. To avoid Facebook linking it to the old one:
- Use a different domain and website for promotion.
- Work through a clean browser and quality proxies.
- Set up a new payment method.
- Warm up the account before launching large campaigns.
Sometimes it’s easier to rent an account than to register and warm it up again, especially when scaling up the campaign and needing multiple accounts. For this, you can use the service for renting agency accounts RentAcc.Agency. In addition to saving time on farming, these accounts are more reliable and less likely to be banned. Even if that happens, the service will refund the money from the account or transfer the balance to another account.
You can also try other platforms like TikTok, Google, or SEO.
Conclusion
To avoid losing the budget, you need to work according to the rules and not rush: gradual warm-up, reliable payments, and stable IP. If your account gets frozen — check the reasons, contact support.
If it doesn’t work out, don’t waste time, create a new account, and warm it up again. Alternatively, rent agency accounts from RentAcc and continue your campaigns.
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