When Facebook campaigns stop making results and spend goes into the red, it’s time to look for alternative traffic sources. One of the strongest platforms for relaunching your setups is Moloco Ads. It’s a DSP platform focused on mobile and programmatic advertising, where you can run iGaming and social gaming without the constant risk of bans.
Unlike social networks, Moloco operates through access to a global advertising network with billions of impressions powered by cloud infrastructure. The platform is integrated with top media sources and offers technology solutions tailored for marketers and affiliate marketers. Here, you can relaunch the same offers in a different format, test fresh creatives, and reach new audiences without competing directly with Facebook traffic.
Why Facebook Creatives Burn Out Faster
Facebook Ads has a very high delivery pace and fierce competition for user attention. Algorithms quickly show your creatives to the core audience, and with high frequency, they lose effectiveness fast. In aggressive niches, this happens especially quickly: CTR drops, lead costs rise, and optimization stops saving the campaign.
The main reasons Facebook creatives don’t live long:
- Speed of reach. Ads quickly hit the main audience thanks to Facebook’s massive data pool.
- Frequency fatigue. Repeated impressions kill engagement, even if the creative was strong.
- Format competition. The feed is overloaded with ads, so even creative approaches get boring fast.
- Algorithm priorities. The platform actively pushes new ads, reducing delivery of older ones.
As a result, even high-quality creatives require constant refreshes or a full transfer of the setup to another platform.
How to Adapt Creatives for Moloco
When moving setups to Moloco, it’s important to remember that this is not a social network, but a DSP platform focused on mobile app advertising. Formats and user interaction logic are different, so creatives should be adapted to the platform’s specifics.
- Messaging. There is no classic Facebook feed in Moloco, so visuals and short, clear messages matter most. The creative must instantly communicate the offer and work without long storytelling. Use high-contrast colors, a bold headline, and focus on the main value proposition.
- Formats. Playable, video, and native in-app placements are the most popular. For performance campaigns, Video and Playable creatives usually deliver the best results.
- Call to action. CTAs should be clear and direct. You have very limited time to engage the user, so stick to simple commands: “Install,” “Play Now,” “Get Bonus.”
You can also read our article on how to prepare creatives for Moloco. We cover the technical side and share practical tips on building creatives that actually convert.
Can You Use the Same Setups?
You can transfer old setups from Facebook to Moloco, but only if they were originally built for a mobile app. In all other cases, adaptation is required.
What you can keep:
- The offer, if the advertiser allows Moloco as a traffic source;
- Core creative elements — branding, the main creative idea, visual style;
- The USP that already showed a high CTR.
What should be changed:
- Creatives must be reworked for Moloco: different sizes, visuals, and formats;
- Headlines and descriptions should be rewritten from Facebook-style copy to an app-focused format, where users expect short, direct messaging.
Facebook setups can be transferred to Moloco only as a foundation. They will start performing only after being adapted to in-app formats and DSP-specific logic.
Testing and Optimization
With Moloco Ads, you can’t just launch a single creative and wait for miracles. The platform’s algorithms do rely on machine learning, but they need data. The higher the quality of the initial input, the faster the system reaches target KPIs.
At launch, it’s important to run a broad test: multiple creative variations with different angles, colors, and calls to action. For iGaming, video and playable formats usually perform best.
Next comes optimization. Here, a simple rule applies: closely monitor key metrics (CTR, CPI, CPR, CPA) inside the app. Anything that underperforms gets paused, while the best setups are scaled.
Running Moloco campaigns is much easier through RentAcc. The agency studio handles routine tasks like top-ups and app status checks, shows real-time balances, instantly notifies you about any changes, enables auto-stop of campaigns if an app gets banned, and offers auto-rules for balance top-ups and campaign stops based on your conditions. This saves time on technical work and lets you focus on testing and optimization.
Conclusion
When Facebook creatives burn out, moving setups to Moloco allows you to keep running offers without a major loss of traffic. Since the platform provides access to premium mobile inventory and uses machine learning for precise ad delivery, it helps you evaluate creative performance faster and find new growth opportunities.
If you want to start running traffic on Moloco, get agency accounts from RentAcc. The team will help you launch your first campaign and share practical tips on working with Moloco. RentAcc also offers a bot that sends real-time campaign updates (for example, automatic balance top-ups or app ban alerts), as well as an overdraft option for Moloco.
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