The holidays are over, but the numbers remain. We’ve put together December Moloco stats so you can enter the new year not with assumptions, but with a clear picture of the GEOs and formats that actually worked.
In December, in-app traffic stayed stable despite the holiday period. Gaming mechanics like Chicken, Plinko, and Bonanza performed best, while the market continued to respond well to interactive creatives and emotional hooks.
Below are the key GEOs, with a focus on what really matters: cost per deposit and conversion to deposit.
🇵🇱 Poland
Metric — Value
CPI — $3.49
CPR — $5.70
CPD — $61.55
install2reg — 61.14%
reg2dep — 9.26%
Poland closed December confidently as one of the most balanced GEOs. CPD has been declining for the second month in a row, making this market a strong candidate for scaling.
🇬🇧 United Kingdom
Metric — Value
CPI — $6.52
CPR — $12.83
CPD — $132.33
install2reg — 50.76%
reg2dep — 9.70%
The UK continues to confirm its status as a reliable GEO. CPD remains stable month over month, and predictable conversion rates allow budgets to be scaled without unnecessary risk.
🇪🇸 Spain
Metric — Value
CPI — $5.98
CPR — $10.81
CPD — $118.17
install2reg — 55.34%
reg2dep — 9.15%
Year-end results confirm that Spain is a mature and stable market with a well-established online gambling culture. The audience responds consistently to proven creatives, offers, and bonus mechanics, keeping unit economics under control and enabling steady profit.
🇧🇪 Belgium
Metric — Value
CPI — $6.48
CPR — $14.69
CPD — $122.68
install2reg — 44.13%
reg2dep — 11.98%
Belgium delivers one of the highest reg2dep rates among European GEOs. This comes as no surprise — online gambling is already normalized here and perceived as part of everyday culture.
Takeaway
In Moloco the key is understanding how many leads actually reach deposit and at what cost. In December, reg2dep hovered around 9–10% across core GEOs, providing predictability and a solid foundation for scaling in the new year. Use these insights as a roadmap for growth.
Want to run Moloco with minimal risk? Manage your advertising through the RentAcc unified platform: agency accounts, auto-rules, automatic campaign stops, and instant notifications help keep CPD under control.
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