In August, we continued scaling in-app traffic with a focus on the gambling vertical and game mechanics like Plinko / Chicken. The same creatives from July were used — just with more emotion and engagement. Key metrics stayed strong even with increased budgets.
Below are the updated performance stats for the best-performing GEOs.
🇫🇷 France
| Metric | Value |
|---|---|
| CPI | $5.48 |
| CPR | $10.22 |
| CPD | $103.63 |
| install2reg | 53.59% |
| reg2dep | 9.86% |
France remains a solid Tier‑1 GEO. Despite a high CPI, the user quality makes the funnel profitable — strong install-to-reg conversions.
🇪🇸 Spain
| Metric | Value |
|---|---|
| CPI | $5.21 |
| CPR | $9.39 |
| CPD | $74.75 |
| install2reg | 55.49% |
| reg2dep | 12.57% |
Spain continues to show great full-funnel performance. High install-to-reg and reg-to-dep allow for healthy scaling.
🇵🇱 Poland
| Metric | Value |
|---|---|
| CPI | $4.22 |
| CPR | $8.51 |
| CPD | $72.92 |
| install2reg | 49.59% |
| reg2dep | 11.67% |
Poland delivers solid volumes with good CPR. Standard creatives work well without needing extreme emotional hooks.
🇹🇷 Turkey
| Metric | Value |
|---|---|
| CPI | $3.27 |
| CPR | $7.08 |
| CPD | $38.60 |
| install2reg | 46.15% |
| reg2dep | 18.33% |
Turkey keeps crushing it in terms of ROI. Low costs and great deposits — especially effective with fast-paced and high-energy creatives.
August Learnings
- Creatives: stronger emotional angles, POV shots, player reactions
- Inventory: Plinko games + casual formats
- Strategy: stability first, scale second
Takeaways
- Moloco remains a safe & scalable DSP without bans or resets
- install2reg > 45% across all GEOs — scaling is predictable
- Turkey still leads in ROI by far
Want results like these? Run Moloco campaigns with RentAcc — we’ll handle the accounts, creatives, and full support.
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