Moloco Ads is a powerful DSP platform powered by machine learning. Billions of devices, millions of apps, and smart algorithms tailored to your campaign goals. On paper, it sounds perfect — but in practice, some users feel like it’s impossible to get results. No impressions, no installs.
The good news? Most issues can be fixed. Ads don’t break for no reason — but settings, creatives, or traffic approach can mess things up. In this article, we’ll break down five common “dead end” scenarios and show you what to check first.
Scenario 1: No impressions
If you launched a campaign but see zero traffic — it’s probably due to your setup. Moloco is picky with budgets and inputs.
Start by checking:
- Bid. If it’s too low, you might not enter auctions. Consider switching to purchase-based payment.
- Geo. Don’t limit traffic sources at launch — give the algorithm room to learn.
- Audience. Too narrow = no optimization space.
- Event tracking. Moloco needs feedback data to learn.
- Budget. Start with at least $250/day for stable delivery.
Scenario 2: Impressions → No clicks
If CTR is close to zero, your creatives may be the issue.
Check:
- Format: full-screen videos work best.
- Material quality.
- Visual and message relevance.
- Frequency capping.
- A/B testing via Moloco.
Scenario 3: Clicks → No installs
Clicks without installs? That’s on the post-click journey.
Check:
- Redirects and final URLs.
- App Store page (icon, screenshots, ratings).
- Tracking delays.
- Misleading creatives or disconnect with offer.
- Creative mix: use at least 4 videos (2 vertical, 2 horizontal).
Scenario 4: Installs → No registrations
If users install but don’t sign up — it’s about your app, not the ad.
Look into:
- Onboarding friction.
- Lack of value on first launch.
- UI confusion or overload.
- No localization.
- Slow loading speed.
Scenario 5: Everything runs → No ROI
Even with conversions in place, ROI might disappoint. Don't shut it down — dig deeper.
Try this:
- Segment traffic.
- Exclude weak SSPs.
- Keep testing creatives.
- Use Moloco reports.
- Be patient — learning takes time.
Summary
Moloco is a powerful system. If something goes wrong — don’t blame the platform. Troubleshoot: bids, geo, creatives, product, and analytics. That’s how you turn red campaigns into green ones.
Want a smooth launch on Moloco without extra headaches?
We’ve got agency accounts, campaign auto-stop and support. rentacc.agency
Share this post
