Every year, more and more media buyers are leaving Facebook and moving to Moloco.
The reason is simple: no constant bans and much friendlier moderation.
Buyers can launch campaigns confidently, without worrying that an account will get banned overnight.
In addition, Moloco provides stable results, transparent statistics, and far less hassle when scaling campaigns.
In this article, we’ll explore what exactly makes the platform so attractive to affiliate marketers.
Key Reasons
Moloco DSP is rapidly gaining popularity among media buyers.
From the first campaign launches, it delivers stable traffic, cost control, and a smooth start.
Here are the main reasons why:
Fast moderation.
Moloco filters creatives and accounts more softly — even in gambling and betting verticals.
There’s no long warm-up for Business Managers, no endless bans, and no extra friction like on Facebook.
That’s a huge advantage in niches where speed and stability are crucial.
AI optimization.
Moloco uses machine learning algorithms to analyze user behavior and automatically optimize campaigns.
The platform processes 600 billion ad requests daily and makes 8 million predictions per second,
allowing it to find the right audiences and improve campaign efficiency.
Traffic quality.
Moloco prioritizes audience quality over pure install volume.
Its algorithms filter out low-value users and focus on those who actually perform target actions.
Massive reach.
The platform covers 6.7 billion devices and over 3 million apps.
Together, these factors make Moloco an appealing solution for performance marketers who value control, speed, and quality traffic.
Growing Interest
Moloco Ads continues to show impressive growth and is strengthening its position among the leaders in in-app advertising.
Here are the performance indicators that are attracting more and more buyers:
Consistently in the top ROI rankings.
Moloco ranked in the Top 9 DSPs by ROI according to the Singular ROI Index 2025, alongside Google, Meta, TikTok, and Apple.
This means campaigns on Moloco not only pay off but also achieve some of the highest profitability among DSP platforms.
In-app advertising efficiency.
According to Moloco, advertisers who shifted part of their budget from Google and Meta to independent app traffic saw improved performance.
The average Day 30 ROAS increased by +214%, as users acquired through Moloco proved to be more valuable and retained longer.
Source: Moloco.com
Steady revenue growth.
In 2025, Moloco reached $92.4 million in revenue, showing consistent annual growth.
The platform offers flexible ad formats (banners, video, rewarded ads), transparent analytics, and responsive support —
all of which reduce the risk of wasted ad spend.
Together, these results explain why more media buyers are turning to Moloco:
it combines technological advantages with strategic scalability, offering a real alternative to closed ecosystems.
Best Performing Verticals on Moloco
Unlike other ad sources that constantly restrict “gray” niches, Moloco allows advertisers to run these verticals safely and effectively.
Here are the top-performing categories:
Gambling / Betting.
Moloco’s moderation is soft, and its algorithm quickly identifies high-value players, optimizing for profitability.Finance offers.
The target audience is well-defined, and deep targeting options are available.
The key is to use compliant creatives and high-quality landings.E-commerce.
Works well for products with short purchase cycles.
Moloco helps identify users with high conversion probability and retention.
These verticals perform well on Moloco thanks to its loyal moderation and traffic quality.
As a result, campaigns run longer, algorithms get more learning data, and optimization becomes faster and more accurate.
Conclusion
Media buyers choose Moloco for its loyal moderation, access to premium inventory, powerful AI, and high-quality traffic.
They get stable CPI, fast setup, and minimal friction.
The platform is ideal for gambling and betting verticals — where softer moderation allows for scaling without bans.
Use RentAcc accounts — launch Moloco and Facebook campaigns with loyal moderation and stable traffic.
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