If you run ads on Facebook, you’ve likely encountered sudden bans or restrictions with zero explanation. Often the issue isn’t in your creatives or payments — it’s in a parameter Facebook barely talks about: Trust Score.
This hidden metric determines how the system perceives your actions: whether your ads pass moderation, whether you get limits, or whether you get banned. In this article, we’ll break down what Trust Score is, what affects it, and how not to “break” it when working with rented accounts, your own accounts for affiliate marketing, or accounts bought on marketplaces.
What Is Facebook Trust Score
Trust Score consists of many small factors. Everything you do inside the account can influence how much the platform trusts you. It’s like a CoinGecko rating — but from Meta. Facebook’s algorithms evaluate users’ behavior, ads, and data holistically: not just creatives but the overall stability and consistency of the account. According to the community, the following factors impact Trust Score:
- history of advertising activity — launch frequency, budget stability, audience reactions
- percentage of rejected or disapproved ads
- number of complaints, hides and negative feedback
- payment discipline and card behavior
- stability of IP, devices, and fingerprint
- age and organic activity of the account
- links to previously banned profiles
Any sudden or abnormal actions may be treated by the system as suspicious.
How Not to Break Facebook’s Trust
Now the most important part — how not to “kill” this metric with your own actions. In theory it’s simple, but in practice even experienced media buyers make mistakes that look non-trusted to Facebook’s algorithms.
To keep your score safe, stick to these proven principles:
- Warm up the account. Don’t launch ads right after creation — let the profile “warm”: add a profile photo, add friends, publish a few normal posts, interact with content. Start with small-budget campaigns that mimic real user behavior.
- Scale gradually. Increase budgets by no more than 20–30% per day. Sudden jumps look to Facebook like attempts to bypass limits and can trigger reviews.
Monitor feedback. Regularly check your Feedback Score in Ads Manager. - Handle payments carefully. Don’t change cards often and avoid adding payment methods from different GEOs.
- Control your technical environment. Don’t jump between proxies, don’t log into one BM from multiple devices, avoid fingerprint intersections with accounts that were previously banned.
- Don’t duplicate creatives. Change at least headlines, texts, and images so the system doesn’t flag repetitive patterns.
The idea is simple: Facebook wants to see a stable, predictable advertiser who plays fair and doesn’t try to bypass the system. Then your Trust Score stays healthy and your campaigns stay alive.
How to Check Trust Score
Facebook and Instagram do not show this rating directly. Advertisers don’t have access to this metric in the interface, but there are ways to roughly understand how much the system trusts your account.
Trust can be evaluated based on:
- Feedback Score. The main indicator for pages and shops. Checked in the Facebook Feedback Tool. If the rating drops below 2, trust declines and ads take longer to pass moderation.
- Ad Quality. Ads Manager shows statuses like “High,” “Average,” or “Low Quality.” Lower quality directly affects approval probability.
- Frequency of checks and restrictions. If your ads often go to manual review or you see warnings in Business Manager, it’s a sign of reduced Trust Score.
- Third-party tools. Media buyers use services and bots (e.g., CPA.RIP or proxy provider internal tools) that analyze account patterns and give an estimated trust level.
None of these methods provide an exact number, but together they help evaluate whether the account is ready to run traffic or needs extra warming up.
Play on Trust: Facebook Is on Your Team
It’s not news that trustworthiness is an unofficial metric — but it’s the one that decides how comfortably you’ll be able to run campaigns. Treat your account like a resource with a reputation: don’t rush, keep quality and stability, warm up profiles, and don’t give the system reasons to doubt you.
When your behavior is predictable and careful, Facebook sees you as a reliable partner. This means fewer bans, more approvals, and stable traffic you can actually scale.
In RentAcc, you’ll find agency accounts for stable campaign launches and an infrastructure that lets you run traffic without unnecessary risks.
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