Affiliate marketers face growing challenges as traditional traffic sources become less efficient: rising competition and stricter platform rules. The answer? Independent DSPs with direct access to in-app users. One of the best-performing options is Moloco Ads.
This platform offers massive reach + machine learning — enabling scalable campaigns without bans and with clear ROI.
What Is a DSP and Why It Matters
Manually managing dozens of campaigns is time-consuming and error-prone. DSPs solve this by automating ad buying and budget distribution through smart algorithms.
DSP benefits for affiliates:
- run many traffic sources from one dashboard;
- discover untapped audiences and apps;
- auto-optimize bids for conversion;
- access real-time campaign insights.
Why Tracking Is Essential
Launching without tracking is like flying blind. That’s why top teams connect MMPs right away.
Good tracking gives:
- clarity on converting sources;
- postback event setup;
- budget protection;
- base for optimization and scaling.
In Moloco, tracking is crucial — AI won’t optimize well without conversion data.
Moloco’s Advantages
AI Optimization
- 600B+ bid requests/day
- 8M predictions/second
- automated budget shifts
- safe, scalable growth
iOS, SKAN & Android Support
- runs equally well on iOS and Android
- lower costs than social traffic
- average CPI = $2–5
High-Quality In-App Traffic
- 3M apps, 6.7B devices
- direct inventory access
- highly engaged users
Transparent Analytics
- publisher & placement logs
- real-time reporting
- upload first-party data
- train ML models with your events
Real-World Results
These are actual results from campaigns in the betting vertical across four GEOs. They show consistent installs, registrations and deposits with controlled CPIs.
| Country | CPI | CPR | CPD | install2reg | reg2dep |
|---|---|---|---|---|---|
| 🇫🇷 FRA | $5.48 | $10.22 | $103.63 | 53.59% | 9.86% |
| 🇪🇸 ESP | $5.21 | $9.39 | $74.75 | 55.49% | 12.57% |
| 🇵🇱 POL | $4.22 | $8.51 | $72.92 | 49.59% | 11.67% |
| 🇹🇷 TUR | $3.27 | $7.08 | $38.60 | 46.15% | 18.33% |
These metrics confirm Moloco Ads helps betting projects scale in multiple countries with real performance metrics — not just clicks, but deposits.
Where Moloco Performs Best
- Gaming & betting: lower bans, stable CPI
- Fintech: cheaper registration & deposits
- Dating: wide reach, good targeting
How It Compares
- Facebook Ads — huge scale, but tough moderation
- Unity / AppLovin — great networks, but access via resellers
- Moloco — direct in-app access, smarter AI, cleaner setup
Try Moloco with RentAcc
Plug & play: ready-made accounts, instant onboarding, Telegram support, no paperwork.
👉 rentacc.agency
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