Every media buyer knows: the worst thing is burning money for nothing. Especially when you get banned at night or on the weekend, and the campaign keeps running as if nothing happened. As a result, you open the stats in the morning and see: the budget is spent, and there's zero result.
This happens in Moloco more often than we’d like. But we’ve found a solution to this problem — the auto-stop campaign feature. It protects your budget from pointless spend. How exactly it works and why it’s useful for affiliates — we explain in this article.
WebView apps: what they are and why they’re needed in Moloco
💡 Thanks to our partners at IRENT
for helping with this section. The team shared their expertise on WebView apps and the specifics of launching in DSP networks — all based on real-world experience.
WebView apps are used as wrappers for running traffic in in-app networks. Moloco operates as a DSP: it has its own monetization SDK and buys traffic directly from mobile apps and other ad platforms. To launch campaigns in such sources, you need an app identifier. WebView allows you to wrap a landing page into a full-fledged app that looks native to the network.
Thanks to SDK integration and direct user interaction, Moloco can optimize ads more efficiently, gather a better-quality audience, reduce bot traffic, and build targeting based on real in-app behavior.
In essence, it’s the only working option — in-app networks don’t accept plain websites or PWAs, they require an actual app. And WebView lets you meet that technical requirement while launching gambling traffic quickly.
Why WebView apps often get banned
💬 This section was prepared with input from IRENT,
who work with WebView apps across different verticals daily. Their experience helped us gather the most common ban reasons and explain how they affect campaign performance.
WebView apps in gambling always get banned because they directly violate store policies: neither Apple nor Google allow apps that simply open a site without any native value. In gambling, this is even worse, as the vertical itself is seen as highly toxic and comes with lots of restrictions.
Store moderators have long learned how to detect these apps: WebView is easy to spot by code patterns, lack of SDK integration, and minimal functionality. Even if “clean” content is shown during review, switching to gambling is quickly noticed and leads to bans. Other triggers include aggressive push notifications, shady trackers, and unusual payment systems — all of which increase moderator suspicion.
In the end, WebView apps in gambling always get banned — the only question is when. Some stay in stores for a few months, but the average minimum lifespan is about 3–4 weeks. Usually, that’s enough time to launch, optimize, and scale traffic.
App banned, but campaign is still live: consequences
The worst-case scenario is when the app is already removed, but the ad campaign keeps running.
What happens in practice:
- Users see the ad and click it.
- The system tries to send them to the app store.
- Instead of installing, they get an error or a blank page.
As a result, your budget gets charged, but there are no actual installs. Essentially, the money goes nowhere.
When the app drops out of the flow overnight or on a weekend, and you’re not monitoring it — that’s when the biggest “drains” happen. Just a few hours of activity can cost you thousands of dollars.
RentAcc's auto-stop feature solves the problem
To protect their clients from meaningless budget drain, RentAcc developed the auto-stop feature.
It’s a simple but smart solution to the key problem of wasted ad spend:
- the auto-stop system constantly monitors the app’s status in the background;
- if it gets banned, the Moloco campaign is paused automatically;
- the reaction time is just a few minutes.
For a media buyer, it’s a real safety net: the system runs 24/7, doesn’t distract you, and saves money.
What benefits you get
Auto-stop removes one of the most frustrating tasks for media buyers — constantly checking app statuses. Now you don’t need to stay up late or refresh stats every few hours.
Here’s what the feature gives you:
- budget is saved — money doesn't go to broken apps;
- less stress — the system reacts to bans automatically;
- easier scaling — you can run more campaigns without fear of sudden drains;
- more time — focus on strategy and creatives, not monitoring.
Essentially, it’s an automatic “guard” that monitors your campaigns 24/7 and instantly cuts off traffic if the app disappears.
The auto-stop feature has been tested and is already actively used by RentAcc clients. Every day it saves budgets from going “down the drain”.
Customer reviews
How do I connect autostop?
Contact RentAcc support — they’ll help you quickly activate auto-stop. Don’t let your money vanish into thin air: let your campaigns work and bring profit.
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