While people are spinning wheels and helping chickens cross the road, we’re digging into data and compiling stats to make life easier for media buyers.
In November, in-app traffic kept growing steadily, especially game-style mechanics like Chicken, Plinko, Zeus and Sevens. Vertical video creatives and playables performed great, as did end cards styled to match the creative/app.
Below are the current metrics across key GEOs. This kind of data saves budget, gives ideas for new launches, and helps you avoid wasting time on exhausted setups.
🇪🇸 Spain
Metric — Value
CPI — $4.65
CPR — $10.07
CPD — $120.8
install2reg — 46.15%
reg2dep — 8.33%
Spain has held strong for several months and remains one of the most stable GEOs on Moloco. Solid registration costs and a consistent conversion to deposit make it easy to scale.
🇬🇧 United Kingdom
Metric — Value
CPI — $6.12
CPR — $14.30
CPD — $147.52
install2reg — 42.83%
reg2dep — 9.69%
The UK shows predictably high costs but delivers strong traffic quality. A good pick for buyers who are ready to work with Tier-1.
🇹🇷 Turkey
Metric — Value
CPI — $2.70
CPR — $5.78
CPD — $33.37
install2reg — 46.62%
reg2dep — 17.33%
Low costs and highest reg2dep make it the top GEO for November. Users respond well to bright, game-driven mechanics with bonus-focused angles.
🇵🇱 Poland
Metric — Value
CPI — $4.59
CPR — $8.98
CPD — $68.37
install2reg — 51.09%
reg2dep — 13.13%
Poland ranks #2 in reg2dep across all GEOs this month and compared to October (CPD — $78.21) the cost per deposit has decreased.
Conclusion
November once again proved that Moloco delivers high-quality traffic, no bans, and friendly moderation. Across the board, reg2dep stays within 8–17%, which lets you plan scaling without surprises.
If you want the same performance, start running campaigns on Moloco through RentAcc’s agency accounts: autorules, autostops and instant bot alerts let you keep your campaigns under control and save budget.
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