Unity Ads

Unity Ads is an advertising platform for promoting mobile apps and acquiring users through in-app traffic. Its core inventory consists of mobile games and apps, while campaigns can be optimized for installs, post-install events, and return on ad spend.

With RentAcc, you can connect Unity Ads and manage advertising campaigns independently. Balance top-ups, spend tracking, and other advertising sources are available in one interface. Team access can also be distributed between members depending on their roles.

Unity Ads Overview

Unity Ads primarily focuses on user acquisition for mobile apps. Ads are shown inside apps and games on Android and iOS, while optimization algorithms find users based on the selected campaign goal.

Unity develops its own technology for traffic acquisition and optimization. Its current stack includes Vector, an AI model used for audience discovery and performance campaign management.

Despite Unity's strong connection to the gaming industry, traffic acquisition is not limited to games. Other mobile app categories can also be promoted as long as the product, GEO, and creatives meet the platform requirements. Eligibility for a specific vertical should be checked before launch.

This review focuses specifically on traffic acquisition. The platform also offers solutions for app monetization, but that is a different side of the ecosystem. Here, we are looking at the tools available to advertisers.

Campaign Types Available in Unity Ads

The campaign type in Unity Ads depends on the action you want to get from a user, whether it is an install or a specific post-install event.

The main campaign goals include:

• Install — acquiring installs within the selected settings and budget;
• Creative Testing — testing and comparing the performance of creative packs;
• Retention — finding users who are more likely to continue using the app after installation;
• Event — optimizing for selected in-app events;
• ROAS — acquiring users based on predicted revenue and return on ad spend.

At the start, Unity needs enough data for the algorithms to learn. Moving to deeper optimization models makes sense once the campaign has accumulated enough conversions and post-install data is being passed correctly. A micro-budget can be useful for checking the integration and event tracking, but it often limits the amount of data available for proper learning. Keep this in mind when evaluating early results and planning further scaling.

Campaigns can be separated by GEO and other parameters, with bids, audiences, and creatives tested independently. This keeps high-cost and low-cost segments from being mixed together in the overall statistics.

Campaign Optimization

Unity Ads supports different approaches to traffic acquisition. CPI is used for install campaigns, while Event and ROAS optimization cover deeper stages of the funnel.

In ROAS campaigns, algorithms predict user value after installation. Optimization can account for in-app purchases, ad revenue, or a hybrid monetization model. Unity supports different optimization windows, including D7 and D28 for certain ROAS campaigns.

With events passed correctly, the team can see not only the cost per install but also what users do afterwards. Before switching to Event or ROAS optimization, it is worth checking attribution and making sure key events are tracked correctly.

Unity Ads performance depends on bids, creative quality, available inventory, and campaign restrictions. Bids that are too low or settings that are too narrow can reduce traffic volume and slow down learning.

Targeting and Traffic Management

Unity Ads operates as a DSP for buying in-app inventory and provides control over traffic sources. Targeting options include GEO, operating system, device type, language, app categories, and other parameters.

One of Unity's tools is source targeting. It can be used to manage specific app sources: keeping placements that deliver the required performance and excluding those that do not.

For projects that need more control over placements, whitelisting is available through RentAcc. DSP capabilities make it possible to work with a selected pool of sources and manage inventory more precisely. Narrowing the list of placements without enough data, however, can restrict optimization: the algorithms need sufficient traffic and data to learn.

Unity statistics can be viewed in the dashboard or retrieved through API, so teams can work with either built-in reporting or their own analytics.

Ad Formats in Unity Ads

Unity Ads focuses on mobile advertising and supports formats designed for placements inside apps and games. For user acquisition, advertisers can use Video Ads, Playable Ads, and end cards. Users can see the product or understand the app mechanics before reaching the download page.

Video Ads work well for showcasing a product or gameplay. Playable Ads let users interact with the creative, while an end card serves as the final screen with a message and call to action.

Creatives go through moderation before launch. Requirements cover both technical specifications and advertisement content. Restrictions may vary by vertical and GEO, so it is better to check them in advance.

For testing, it is worth preparing several versions of Video Ads and Playable Ads. Unity makes it possible to compare their performance and shift traffic toward the creatives that deliver better results.

Analytics and Event Tracking

Effective optimization in Unity Ads requires data on what users do after installation. The platform supports attribution partners, post-install event tracking, and server-to-server integration.

Correct attribution is particularly important for Event and ROAS campaigns. Installs alone are not enough to evaluate Ads campaigns: registrations, purchases, deposits, and other events show what happens to acquired users further down the funnel.

Unity provides a dashboard for analyzing campaigns and creatives.Advertising Statistics API can be used to automate campaign reporting. Before scaling, teams should check event tracking and compare platform data with their analytics system.

Unity Ads Pricing

Unity Ads does not have a single fixed rate for traffic. The final cost depends on GEO, competition, campaign type, audience, bids, and advertising materials. This means there is no universal price for an install or another target action that can be quoted in advance.

In CPI campaigns, advertisers focus on the cost per install and bidding. In ROAS campaigns, traffic acquisition is built around the target return on ad spend, while algorithms adjust delivery according to that goal.

Pricing varies between markets, and competitive GEOs usually require larger budgets. It makes more sense to compare price across similar GEOs, optimization models, and campaign conditions. In practice, cost also depends on how broadly the campaign is configured: the same acquisition approach can produce different results across markets.

How to Connect Unity Ads Through RentAcc

With RentAcc, you can get a Unity Ads advertising account and manage campaigns independently. Accounts, finances, and statistics are available on one platform, while the balance can be topped up without switching between different services.

Whitelisting is available for projects that require control over placements, subject to a preliminary review. This is also relevant for iGaming teams that need suitable inventory and want to limit the sources where their ads are shown.

If several people work with the same account, RentAcc access can be divided between Owner, Team Lead, Buyer, and Finance roles, with a different permission level for each team member.

Before connecting an account, you will need to provide information about the project and the advertised app. Launch availability depends on the vertical, GEO, and Unity requirements. Once the project has been reviewed, you can get an account, top up the balance, and proceed with campaign setup.

Unity Ads is a good fit for teams that want to work with in-app traffic beyond installs. After initial testing and analytics setup, campaigns can move to Event and ROAS models, allowing teams to evaluate acquired users based on their value to the product.

To get started, submit a request through RentAcc. Connection terms and commission rates are calculated based on ad spend and project parameters.