Weโre sharing the latest in-app statistics, looking at which GEOs performed best in October, where traffic costs less, and which markets are worth considering for upcoming tests.
The table below shows average metrics for Android campaigns: CPI, install-to-registration conversion rate (Inst2Reg), and registration-to-deposit conversion rate (Reg2Dep). These metrics help assess not only user acquisition costs but also how effectively users move through the funnel.
Average GEO Metrics: CPI and Conversion Rates
| GEO | CPI | Inst2Reg | Reg2Dep |
|---|---|---|---|
| Tier-1 GEOs | |||
| ๐ฎ๐น IT | $4.1 | 36% | 9.1% |
| ๐ช๐ธ ES | $4.3 | 34% | 9.8% |
| ๐ซ๐ท FR | $4.5 | 30% | 8.8% |
| Tier-2 GEOs | |||
| ๐ต๐ฑ PL | $4.1 | 35% | 13% |
| ๐ฒ๐พ MY | $0.75 | 22% | 23% |
| ๐น๐ท TR | $2.50 | 34% | 19% |
| Tier-3 GEOs | |||
| ๐ฆ๐ท AR | $2.04 | 33% | 28% |
| ๐ช๐ฌ EG | $0.88 | 18% | 28% |
| ๐ป๐ช VE | $0.2 | 31% | 13% |
| ๐ง๐ท BR | $1.40 | 41.5% | 21% |
| ๐จ๐ด CO | $0.8 | 32% | 23% |
| ๐ต๐ช PE | $0.74 | 41% | 27% |
| ๐ต๐ฐ PK | $0.2 | 43% | 18% |
* Data is based on Android campaigns
What the Unity Ads Data Shows
1. Tier-1 โ A Stable Market, but Lower Deposit Conversion
In Italy, Spain, and France, CPI ranges from $4 to $4.5. At the same time, Reg2Dep is around 9%, noticeably lower than in most Tier-2 and Tier-3 GEOs. Spain performs best among the three: with a CPI of $4.30, it delivers a 9.8% Reg2Dep.
This means that volume in Tier-1 comes at a price, while deposit conversion leaves little room for maneuver.
2. Argentina and Egypt โ Leaders in Deposit Conversion
Both GEOs show a Reg2Dep of 28%, marking the best results in the table for the second month in a row. Egypt attracts users at a lower cost but has a lower install-to-registration conversion rate.
This makes Egypt interesting for its combination of low CPI and high deposit conversion, while Argentina offers a more consistent funnel.
3. Peru โ One of the Most Balanced Funnels This Month
Peru shows one of the strongest combinations of metrics in the table: installs are inexpensive, users convert well to registrations, and a high share of them go on to make deposits.
Peru's Inst2Reg is second only to Pakistan and Brazil, while its Reg2Dep is close to the leaders โ Argentina and Egypt. This combination makes the country particularly interesting for further testing.
4. Pakistan โ Lowest CPI and Highest Inst2Reg
Pakistan shares first place with Venezuela in terms of install cost, with a CPI of just $0.20. At the same time, Inst2Reg reaches 43% โ the highest figure across all GEOs in the sample. Reg2Dep is lower than in Argentina, Egypt, Peru, and Colombia, so a strong registration conversion rate does not yet translate into a leading position overall.
5. Venezuela Shows Why CPI Alone Is Not Enough
Venezuela also attracts installs at $0.20, but its Reg2Dep is 13%, one of the lowest figures in the table. However, a cheap install does not always mean profitable traffic. What matters is the cost of acquiring users who actually make a deposit, not just the install price.
Conclusion
October's statistics show that the most interesting testing opportunities lie beyond Tier-1. Argentina and Egypt stand out among the promising markets with a Reg2Dep of 28%, along with Peru, which combines a strong CPI of $0.74, Inst2Reg of 41%, and Reg2Dep of 27%.
When choosing a GEO, it's important to consider the entire funnel: a low CPI helps generate volume, but downstream conversion rates show how effectively you attract a quality audience.
The statistics in this article can serve as a benchmark for new hypotheses. Test promising markets in your own campaigns with Unity Ads agency accounts from RentAcc โ with whitelisting, launch automation, and team access.
Choose GEOs based on traffic quality, validate hypotheses using your own data, and leave the technical routine to RentAcc.
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