Weโre sharing fresh in-app statistics, breaking down which GEOs performed best in September, where traffic is cheaper, and which markets are worth considering for your next tests.
The table summarizes average metrics for Android campaigns: CPI, install-to-registration conversion (Inst2Reg), and registration-to-deposit conversion (Reg2Dep). These metrics help assess not only user acquisition costs but also how effectively users move through the funnel.
Average GEO Metrics: CPI and Conversion Rates
| GEO | CPI | Inst2Reg | Reg2Dep |
|---|---|---|---|
| Tier-1 GEO | |||
| ๐ฎ๐น IT | $4.5 | 42% | 11% |
| ๐ช๐ธ ES | $4.9 | 31% | 8.9% |
| ๐ฉ๐ช DE | $5.5 | 30.5% | 8.5% |
| Tier-2 GEO | |||
| ๐ต๐ฑ PL | $4.5 | 39% | 10% |
| ๐ฒ๐พ MY | $0.71 | 23% | 18% |
| ๐ท๐ด RO | $2.3 | 24% | 16.5% |
| Tier-3 GEO | |||
| ๐ต๐ฐ PK | $0.24 | 43% | 17% |
| ๐ฆ๐ท AR | $2.04 | 35% | 29% |
| ๐ช๐ฌ EG | $0.8 | 22% | 28% |
| ๐จ๐ด CO | $0.8 | 33% | 22% |
* Data is based on Android campaigns.
Key Takeaways from Unity Ads
1. Italy โ a Strong Option Among Tier 1 GEOs
Among the Tier 1 GEOs in the dataset, Italy shows the highest conversion rates at both funnel stages: 42% of users convert from install to registration, and 11% of registered users make a deposit. CPI stands at $4.50 โ the same as in Poland.
2. Pakistan โ the Lowest Entry Cost and a High Registration Conversion Rate
Pakistan stands out with the lowest CPI in the table at just $0.24. At the same time, Inst2Reg reaches 43%, the highest rate in the dataset. Reg2Dep is 17% โ not the highest figure in the sample, but the combination of low install costs and a high registration conversion rate makes Pakistan an interesting GEO to test.
3. Argentina and Egypt Lead in Deposit Conversion
Looking at Reg2Dep, Argentina and Egypt are the two strongest GEOs, at 29% and 28%, respectively. This means that nearly one in three registered users in these campaigns goes on to make a deposit.
Egypt looks particularly promising thanks to the combination of low install costs and a high deposit conversion rate.
4. Malaysia and Colombia Combine Low CPI with Solid Reg2Dep
Malaysia has a CPI of $0.71 and Reg2Dep of 18%, while Colombia comes in at $0.80 and 22%, respectively. Their install costs are similar, but Colombia converts registered users into depositors more effectively.
5. Poland and Romania โ a Middle Ground Between Expensive European Markets and Emerging GEOs
Poland shows a CPI of $4.50, Inst2Reg of 39%, and Reg2Dep of 10%. Romania offers a lower entry cost at $2.30 per install and a Reg2Dep rate of 16.5%. This looks competitive compared with Spain and Germany.
Conclusion
Tier 1 is a stable market where you can get volume, but entry costs can be high. When you look at the full funnel rather than CPI alone, some Tier 2โ3 GEOs look considerably more promising.
However, conversion rates alone are not enough to fully assess performance. For a more accurate comparison, track CPD and campaign economics. These metrics will help you understand which GEOs actually deliver results and which ones simply bring in cheap installs.
The statistics in this article can serve as a starting point for new hypotheses. Test promising GEOs in your own campaigns with Unity Ads agency accounts from RentAcc, featuring whitelisting, launch automation, and team access.
Choose GEOs based on traffic quality, validate your hypotheses with your own data, and leave the technical busywork to RentAcc.
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