April didn’t bring sharp fluctuations, but that’s exactly when benchmarks matter most. In this article, we analyze average performance across top GEOs to rely on a realistic market picture rather than isolated success cases.
General trends
April confirmed the spring market rebound — volumes are growing, and competition for users is increasing. Tier-1 Europe has become slightly more expensive, while Poland unexpectedly broke into the top with strong metrics.
Top GEOs: Poland, Spain, France, Italy, United Kingdom, Czech Republic, Australia, Portugal, Netherlands, Canada
In April, the best-performing mechanics were Chicken, Zeus, Bonanza.
On the creative side, the situation remains unchanged: video and playable formats deliver the best results. In particular, the combo of vertical video + playable end card continues to drive strong engagement.
🇵🇱 Poland
Metrics — Value
CPI — $4.20
CPR — $8.34
CPD — $88.03
install2reg — 50.31%
reg2dep — 9.47%
Poland leads April’s ranking. Compared to previous months, improved reg2dep conversion reduced CPD by around $10. This balance of cost and quality makes Poland a strong GEO for scaling again.
🇪🇸 Spain
Metrics — Value
CPI — $6.20
CPR — $13.60
CPD — $178.31
install2reg — 45.58%
reg2dep — 7.63%
Spain has remained in the top since the beginning of the year, making it one of the most predictable GEOs. User acquisition has been stable for three months, with CPI holding around $4–5.
🇫🇷 France
Metrics — Value
CPI — $4.10
CPR — $7.62
CPD — $125.65
install2reg — 53.73%
reg2dep — 6.07%
Audience engagement in France is steadily growing: it shows the highest i2r among April GEOs, and r2d increased by 1.5 points. However, CPD is also rising (from ~$112 → ~$125). This is typical for Tier-1 Europe — as the market becomes more active, it also becomes more competitive and expensive.
🇮🇹 Italy
Metrics — Value
CPI — $4.49
CPR — $11.06
CPD — $173.53
install2reg — 40.58%
reg2dep — 6.37%
Italy follows the overall trend: reg2dep improved slightly, but it didn’t offset weaker top-of-funnel conversion — CPD increased (from ~$156 → ~$173). Still, the GEO has remained in the top for the second month in a row, meaning it continues to perform, albeit with some volatility.
Conclusion
Focus on the metrics — and leave campaign management in Moloco to RentAcc. Autostop rules based on CPI or CPD, automatic balance top-ups, and spend monitoring without manual exports — everything is available within one platform.
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