When launching iGaming creatives through Unity Ads, even experienced media buyers can face rejections and account bans. However, the problem is far from being the vertical itself — it lies in violating specific requirements of the advertising platform. If you launch ads through RentAcc agency accounts, you can get practical advice and assistance from a manager, which in most cases will help you avoid these issues.
Unity’s advertising policy provides detailed information on what content is allowed to be shown, what is considered a violation and according to which criteria each creative is evaluated. In this article, we’ll break down the key points of the rules in simple terms, explain which mistakes most often lead to rejections, and how to prepare creatives to successfully pass moderation on the first try.
Why is it beneficial to work with the platform?
Unity Ads is one of the largest in-app networks, reaching more than 2.5 billion devices monthly worldwide. Around 164 million users view ads in developer apps every day.
The network has a huge inventory for traffic acquisition — more than 70% of the TOP 1,000 mobile games are built on the Unity engine and their mobile games receive around 3 billion downloads per month on average.
The platform can optimize campaigns for ROAS, not just CPI, which is important for iGaming and other verticals where user value is generated over time.
The ad account provides tools for working with traffic — for example, you can target specific app categories and analyze statistics for each of them separately. This helps find winning combinations faster, while the convenient dashboard makes it easy to set up, monitor, and optimize your advertising campaigns.
However, first you will have to go through a strict moderation process, which is performed manually on Unity Ads. There is no need to be afraid of this stage, as there are enough successful examples of running iGaming products through this source available online, and RentAcc managers are always ready to advise you on your first launch.
Unity Ads requirements for gambling advertising
Unity Ads is a strong channel for buying in-app traffic, with good volumes, stable spend potential, and a broad mobile audience. iGaming creatives and apps must pass moderation, but if you run gambling ads in regulated GEOs and comply with the advertising policy requirements for creatives, there should be no issues. The advertising examples below have passed moderation on the Unity Ads network and were approved.
The platform always pays attention to age restrictions, and advertisers are required to exclude audiences under 18. At the same time, it is important to consider not only the technical targeting restrictions, but also the creative itself. You should avoid themes, characters, or visual elements that may appeal to minors.
Responsible gambling warnings must be included in the advertising materials and on the landing page, and links to support organizations should be added where necessary. At the same time, it is prohibited to present gambling as a way to make money, a financial strategy, or a guaranteed source of income.
All bonuses, promotional terms, and rules must be clearly disclosed. You must not exaggerate the probability of winning or deny the existence of risks. If testimonials or case studies are used, they must not create the impression of a guaranteed outcome.
Of course, it is best to work with white creatives that are not overly aggressive, but still attention-grabbing.
Unity moderation reacts poorly to aggressive approaches. The use of celebrities and fake news is prohibited, as is drawing a parallel between gambling and social or personal success.
Broken playable creatives that are displayed or function incorrectly will also fail moderation, so be sure to test them before uploading. Low-quality advertising materials and creatives with low resolution will also be rejected.
By the way, we recently published a separate article about creative formats in Unity Ads. We recommend reading it if you are planning to work with this source. You will be able to review the technical requirements in advance and move straight to creating a creative pack that meets all platform requirements.
How to work with gambling creatives so they pass moderation?
The creative must comply with the advertising platform's rules in terms of text, visuals and the landing page. Rejections most often occur because of income promises, guaranteed wins and wording that creates the impression of a stable source of income. Moderation pays attention to visuals featuring large sums of money and any elements that amplify winning results to grandiose proportions.
However, there is always room for maneuver. Your creatives can remain interesting and attention-grabbing while still formally complying with Unity Ads rules.
The team at the tech platform RentAcc supports the launch process and provides consultations on creative preparation, recommendations for passing moderation, and assistance with preparation before uploading creatives to the account.
It is better to launch several creatives in parallel and then scale the best-performing ones. Unity gives more delivery to strong creatives, while weak ones quickly lose impressions, so they should be switched off. Use blacklist/whitelist and individual bids for apps to achieve the best possible results.
Conclusion
Moderation in Unity Ads is indeed sensitive to creative quality, and the number of rejections directly depends on how accurately the policy requirements are followed. Therefore, when working with iGaming, it is important to understand which elements can lead to rejection and develop creatives with these restrictions in mind.
RentAcc managers support teams during the launch process and help with moderation. We can review creatives before they are uploaded to creative packs and provide recommendations that can help get materials approved while staying within the platform's requirements. This allows you to reduce the number of mistakes during moderation and speed up campaign launches.
If you have been wanting to work with this source for a while, be sure to contact a manager and get an agency account for your campaigns.
Share this post
