Moloco DSP is one of the largest in-app advertising platforms, reaching more than 6.7 billion devices and providing access to audiences across 3 million apps. For the second year in a row, Moloco has been included in the Singular ROI Index, taking 5th place in 2026. This ranking is based on trillions of impressions, billions of clicks, and installs, and inclusion in it means the platform demonstrates strong advertising potential and consistently delivers ROI.
Moloco appears in all major regional rankings — from Asia-Pacific to Europe, the Middle East, Africa, and the Americas — which highlights the growing global interest in the platform. Mobile app revenue grew by 25% in 2024, reaching $70.5 billion. Against this backdrop, advertisers are increasingly reallocating budgets from traditional channels like Google and Meta toward in-app advertising. The RentAcc team breaks down 6 reasons behind the popularity of Moloco Ads.
High-quality traffic and stable performance
The key difference between Moloco and other platforms lies in its optimization approach. Its algorithms can redistribute up to 90% of the budget toward users who are most likely to complete the target action.
The United States remains the largest market, accounting for around 45% of global in-app purchase revenue, making it the primary source of high-value users. Other Tier-1 markets include South Korea, Taiwan, Japan, Australia, Canada, France, Germany, and the United Kingdom — together accounting for another ~32% of global revenue. These regions offer high ARPPU and stable demand.
Meanwhile, India, Brazil, Mexico, and Indonesia generate massive install volumes, but their share of in-app purchase revenue remains around 3%.
This aligns with our own data. For example, in March 2026, average metrics for the gambling vertical were:
| Spain | Italy | United Kingdom | |
|---|---|---|---|
| CPI | $5.15 | $4.65 | $4.78 |
| CPR | $11.02 | $9.15 | $13.87 |
| CPD | $153.76 | $156.26 | $150.80 |
| I2R | 46.74% | 50.78% | 34.47% |
| R2D | 7.17% | 5.86% | 9.20% |
You can find even more useful insights about working with Moloco Ads in our Telegram channel. We publish monthly GEO and app statistics, share practical tips, talk with industry experts, and do everything possible to help make your start with this traffic source as successful as possible.
Massive traffic volumes and a huge publisher base
Moloco aggregates traffic from ad networks such as Unity, Vungle, AppLovin, and others. Within a single platform, advertisers get access to more than 3 million independent apps, creating enormous opportunities for affiliate marketers.
Thanks to smart optimization focused on achieving ROAS and CPA goals, campaigns in Moloco deliver real, measurable, and fast-paying results.
No constant bans
Inside the Meta ecosystem, the risk of bans is extremely high. Accounts are often treated as consumables that need to be constantly farmed and replaced. By working with Moloco agency accounts, you can forget about this issue.
If your creative passes moderation in Moloco, it will continue running until you decide to stop the campaign yourself. There is no need to constantly create and rotate accounts just to keep working.
Research shows that brands that expand beyond only Google and Meta by adding independent platforms like Moloco increase ROI by 48% overall. For finance, services, and travel brands, ROI increases by 116%, while e-commerce brands see growth of up to 214%.
Loyal and transparent moderation
Unlike many other platforms, moderation in Moloco does not reject creatives for every minor issue. The platform allows a wide range of approaches, while the only strict restrictions concern adult content (even slight cleavage can trigger rejection), politicians, celebrities, and fake news. If you follow the basic guidelines, creatives usually pass moderation quickly and without issues.
There is not a single mention in Moloco’s policies that gambling advertising is completely prohibited, although there are local GEO restrictions. Promoting gambling products is banned in several countries:
- Africa — Algeria, Sudan, Libya
- Asia — Afghanistan, Indonesia, South Korea, China, mainland China, Thailand, Malaysia, Singapore, Vietnam, Japan, Brunei
- MENA — Kuwait, Oman, Qatar, Saudi Arabia, Iran, UAE, Turkey
For other GEOs, the platform is generally open for launches. In addition, the Moloco Ads blog regularly publishes useful insights for advertisers working in the gambling vertical. Recently, the company analyzed more than 20,000 video and interactive gambling creatives worldwide to determine which approaches deliver the best performance.
Automation capabilities
Managing ad campaigns manually takes up too much time. Constantly monitoring account balances, checking whether an app has been banned, and controlling hundreds of settings creates a huge operational workload. Moloco together with RentAcc solves this problem through automation.
Campaign AutoStop with RentAcc
The automatic campaign stop feature protects advertisers from wasting budget when ads continue running for an app that has already been removed from the store. The system monitors app status 24/7 and instantly pauses campaigns in Moloco if a ban occurs. There is no longer any need to manually check accounts at night or on weekends — not a single cent gets wasted thanks to campaign auto-stop.
AutoRules
To maintain stable profitability, you can create custom scenarios that manage campaigns based on specific KPIs. Conditions can be set for key metrics such as Installs, Clicks, Actions, Impressions, CTR, IPM, CPA, CPC, CPI, and Spend.
If metrics go beyond acceptable limits, the system can automatically disable underperforming ad groups or send notifications to Telegram. This approach makes it possible to stop inefficient setups before they burn through the entire budget without delivering results.
API integration
RentAcc easily fits into a team’s workflow thanks to direct API integration. After generating an API key in the interface, you can automatically transfer spend and account data into your internal systems — whether it’s Google Sheets, a CRM, or advanced BI dashboards. No more manual exports. You get a real-time overview of all campaigns in one place and can make decisions faster based on accurate data.
Low entry barrier and accessibility
To start working with Moloco, there is no need to obtain local licenses. This is one of the key differences compared to platforms like Mintegral, Kwai, and BIGO Ads, where launching campaigns without the required documents is impossible.
Conclusion
All of the reasons above show that Moloco’s popularity will continue to grow. Even now, the platform competes with industry giants like Google and Meta by offering more favorable conditions and fewer restrictions.
Connect an agency account through the RentAcc advertising platform. Built-in automation and CRM tools simplify operations to the point where you can focus entirely on creatives and strategy — while collecting maximum traffic as everyone else is still getting up to speed.
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